-
動き出した五輪ビジネス
- (週刊東洋経済ｅビジネス新書No.45)
- Narrated by: 海老塚 久蔵
- Length: 52 mins
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動き出した五輪ビジネス
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Publisher's summary
２月７日からソチオリンピックが開幕した。晴れの舞台で闘う冬季オリンピックの選手たち。
一方で２０２０年の東京オリンピックを目指し、日本のスポーツ界はメダル獲得へ必死の形相だ。ＪＯＣがブチ上げた東京五輪の目標は「金メダル３０個前後、国別順位で３位」というもの。過去、日本の最多金メダル数は１９６４年の東京と０４年のアテネで記録した１６。「３０個前後」はその２倍近くになる。
選手だけでなく、企業も東京五輪需要に懸命だ。東京五輪によって１４．９兆円の新規需要が生まれるが、そのうち１２．６兆円のインフラ投資は、五輪がなくても実施される予定だった案件が多くを占める。
メダルを目指す選手強化の現場と、五輪特需を狙うビジネス界の動向に迫る！
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