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星野リゾートの教科書
- サービスと利益 両立の法則
- Narrated by: 高橋 研二
- Length: 3 hrs and 57 mins
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星野リゾートの教科書
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Publisher's summary
2010年から売れ続けるブックガイドの決定版！
星野佳路代表が実践する名著30冊を大公開！
ビジネスリーダー必読の経営書。
そのエッセンスと実践事例がこの1冊でわかる！
―同業他社と差別化し、混戦から抜け出すために必要な教科書は？
―コスト競争力を高め、同時に顧客満足度も引き上げるために役立つ教科書は？
―部下のやる気を引き出して、現場のミスを減らすために役立つ教科書は？
軽井沢の老舗温泉旅館から、日本各地でリゾート施設を運営する企業へと飛躍した星野リゾート。
その成長の背景には、星野佳路社長が実践した「教書通りの経営」がある。
本書は、星野社長が戦略やマーケティング、リーダーシップの参考にしたネタ本30冊と、それらの本から学んだ理論の実践事例を一挙に紹介する。
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