Sales Truth

Debunk the Myths. Apply Powerful Principles. Win More New Sales.

By: Mike Weinberg, Anthony Iannarino - introduction

Narrated by: Mark Smeby, Gabe Wicks

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want.

Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to show up in your inbox? Are you having trouble believing what the new self-proclaimed “experts” post on LinkedIn and beginning to question their proclamation that everything in sales has changed?

The one constant in the world of sales is the noise from self-titled experts and thought leaders informing you of the latest tools, tricks, and strategies that you should utilize. However, ironically, the more modern solutions you adopt, the harder it is to get results.

Bestselling author and sales expert Mike Weinberg offers a wake-up call to salespeople and sales leaders on how to bypass the noise so you can start winning more, new sales.

In Sales Truth, Weinberg shares some of the truths you’ll learn including:

• Many self-proclaimed sales experts lack clients, credibility, and a track record of helping sellers achieve breakthrough results.
• The number of “likes” a sales improvement article receives is often inversely proportional to its accuracy or helpfulness to?a seller or sales team.
• What has worked exceedingly well in sales and sales management for the past couple of decades is still the (not so) secret to sales success today.

Look no further than Weinberg’s powerful principles and proven strategies to help you become a professional sales master and create more new sales opportunities.

Critic reviews

'Bold. Blunt. Truth. Mike will disrupt your thinking and challenge you with simple sales solutions as only he can. Proceed with caution--powerful insights on every page.' --Mark Hunter, author of High-Profit Prospecting

'It is rare that a book speaks a truth so strongly and so clearly that it defines an era. #SalesTruth is that book. Weinberg tells the #SalesTruth in his blunt, inimitable style, delivered with a sense of humor, and heavy on the practical, tactical approach that is his trademark. --Anthony Iannarino, author of Eat Their Lunch: Winning Customers Away from Your Competition

'Mike Weinberg has done it again. He obliterates all of the latest shiny sales shortcuts and reorients us toward real selling and real results. #SalesTruth will leave you motivated and ready to kick butt. Happy hunting!' --Evan Waldman, CEO, Essex Industries

'Mike Weinberg takes a blowtorch to the trendy sales 'shiny objects' and fads, most of which are counterproductive to the fundamental sales activities that always have, and always will, produce results. He offers his no-holds-barred, back-to-reality framework on exactly what TO DO to crush it in sales and prospecting. Entertaining and educational, this book should be part of every salesperson's toolbox.' --Art Sobczak, author of Smart Calling, host of The Art of Sales podcast

'The #SalesTruth is in this book, and it's on a short list of the most impactful books about professional selling I've ever read. Absolute gems include the 'Bridge Line' in chapter 10 and the 'Money Line' in chapter 11, and the 'Not-So-Extraordinary' keys to success in chapter 15 could alone double your revenue!' --Jeff Bajorek, host of The Why and the Buy podcast

'You likely have never before gasped while reading a sales book, so brace yourself for some real, honest, potentially painful, truths including a debunking of my personal favorite sales myth that 'everything has changed.' You will be a better salesperson and sales leader after implementing these #SalesTruths. Do yourself a favor and read this book now.' --Andrea Waltz, coauthor of Go for No!

Mike Weinberg leads the way...again.

I really enjoy Mike Weinberg's books. They are clear, concise and direct. I either walk away from the time reading/listening excited to work harder or convicted for hearing the honest truth about what I'm neglecting. In both situations I become better for it. Take the time to start and finish this book and you'll find yourself ready to keep moving forward.

Great book on the fundamentals of sales

This is a rare book that reminds us of the basics and how to kick them up to the next level, without all the hype of secrets and gimmicks. Sales Truth is going to be an annual read for me.

“Come In Anyways”

Marine Corps Recruiter here.
First time I used it during telephone prospecting it worked and gained a commitment during the interview.

book to spark life in vet sales teams

if this does not get you on track then go flip burgers
behavior no shortcuts

Grear advice, great writing voice.

The first few chapters are all set up, so I was concerned about the quality initially, but am very glad I stuck it out. There is a lot to be gained here, likely more for the entry/intermediate/junior level sales person, however there were several points I wish I could have shared with former bosses. An easy listen and can be broken down into commute time, gym visits, chore sessions, etc very easily.