Win with Advanced Business Analytics

Creating Business Value from Your Data

By: Jean-Paul Isson, Jesse Harriott

Narrated by: Stephen Bel Davies

Plain-English guidance for strategic business analytics and big-data implementation.

In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances, management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.

• Provides the essential concept and framework to implement business analytics
• Written clearly for a nontechnical audience
• Filled with case studies across a variety of industries
• Uniquely focuses on integrating multiple types of big-data intelligence into your business

Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third-party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2013 Jean Paul Isson and Jesse Harriott (P)2018 Gildan Media, LLC

Great Data/Business analystic audiobook

I had been looking for one for awhile that I could put on in my morning commute. The narrator has a pleasant voice and makes the material easier to absorb. The material itself is useful after you get past the first couple chapters. My only gripes is that the authors repeat for the first couple chapters how Data analytics "is the next big thing". We all already know that if we're buying this audiobook. Also, I didn't find out until later that this was written sometime around 2012-2014, so there are some dated examples. Other than that, the foundational material is useful and you will gain several insights into what to do with all the data you capture and how to put it to good use.

Marketing

I liked this book it was very informative about marketing. I think they need to updated it but it is still a good read.