Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

By: W. Chan Kim, Renee Mauborgne

Narrated by: Roger Wayne

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans" - untapped new market spaces ripe for growth.

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help! My Ocean Is Turning Red"; updates on all cases and examples in the book; and two new chapters and an expanded third one - "Alignment, Renewal, and Red Ocean Traps" - that address some of the most pressing questions listeners and readers have asked over the years.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2015 Harvard Business Publishing Corporation (P)2020 Gildan Media

Profoundly Insightful

Identifies and explains in articulated detail, what separates the most successful business innovators, from businesses that also innovated but failed. Brilliant, powerful work. Several years old now, but still relevant. Considered to be required reading for any entrepreneur or business professional. Provides superior analytical framework for marketing. You simply have to read it, because your competition aready has!

Really a good summary of how the big winners win

This book explains how many of the really big winners in the marketplace have accomplished that. And sometimes, how, without continuing to innovate, they have eventually lost that market share again. Even if you have been aware of this type of innovation/reward, it is a good reminder!

Great concepts. Belabored points. Repetitive Phrases.

This could be a shorter listen. Author uses too many words and sentences to describe concepts.
Buy the book to show support; read a summarised version instead.

Game changer in thought

I was impressed with the explanation to make the completion irrelevant in a way that everyone can win.

HARD BUT GOOD

Although the language was hard in terms of words and grammar and not smooth enough to catch the ideas. I believe it's a great book.
Thank you