Decisive

How to Make Better Choices in Life and Work

By: Chip Heath, Dan Heath

Narrated by: Kaleo Griffith

Brought to you by Penguin.

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of #1 New York Times best-seller Switch, show you how to overcome your brain's natural shortcomings.

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold.

Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

©2013 Chip Heath and Dan Heath (P)2020 Penguin Audio

useful read

loved this book. Very good practical advice on decision making. lots of interesting examples.

Fantastic Book!!!

This book should be a mandatory read for everyone. It is well written. The message is well articulated and with real life examples.

It is packed with tools for every decision scenario that you might think of.

Adding it to my all time favorite and repeat read list.

I thoroughly enjoyed it.

another masterpiece from the Heath brothers

it is always a delight to read the fantastic tales of design thinking and behavioral economics from the heath brothers!