Branding for Dummies, 2nd Edition

By: Bill Chiaravalle, Barbara Findlay Schenck

Narrated by: James Fouhey

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Packed with plain-English advice and step-by-step instructions, Branding for Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions - or anything in between - Branding for Dummies makes it fast and easy.

©2015 John Wiley & Sons, Inc. (P)2019 Tantor

Very basic

I am a business consultant, so I know something about branding. I wanted to expand and substantiate my background on the subject, and I found this book did not satisfy me in this sense. I mean, it kind of reiterated things I already know; I did not find a lot more than that (Yes, there were a few tips I took). I believe it should be good as an introduction for beginners.

The focus on the emotions of the customer impressed me

I was quite impressed by this book. There were a whole lot of moments in which I felt like the information presented in this book naturally clicked with my own common sense. Def worth reading.

Overview

Boring read. The voice of the person is dull and puts me to sleep. Basic things they discuss and not helpful.