The 22 Immutable Laws of Branding
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The 22 Immutable Laws of Branding
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Narrated by:
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David Drummond
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By:
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Al Ries
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Laura Ries
About this listen
This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishersListeners also enjoyed...
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Performance4.5 out of 5 stars 106
-
Story4.5 out of 5 stars 107
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
-
Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 1,102
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Performance4 out of 5 stars 413
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Story4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,040
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Performance4.5 out of 5 stars 906
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Story4.5 out of 5 stars 896
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
5 out of 5 stars
-
Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
-
Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 306
-
Performance4.5 out of 5 stars 243
-
Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
-
Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
-
The Star Principle
- How It Can Make You Rich
- By: Richard Koch
- Narrated by: Richard Aspel
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 134
-
Performance4.5 out of 5 stars 103
-
Story4.5 out of 5 stars 106
Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).
-
5 out of 5 stars
-
Makes perfect sense
- By Lorcan McNeela on 10-28-14
By: Richard Koch
-
Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 44
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
-
4 out of 5 stars
-
Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall3.5 out of 5 stars 155
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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4 out of 5 stars
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
-
Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4 out of 5 stars 96
-
Performance4 out of 5 stars 85
-
Story4 out of 5 stars 83
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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3 out of 5 stars
-
Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
-
Data Driven
- Harnessing Data and AI to Reinvent Customer Engagement
- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4 out of 5 stars 116
-
Performance4.5 out of 5 stars 101
-
Story4 out of 5 stars 101
The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
-
2 out of 5 stars
-
No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
-
Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- By: Ken Auletta
- Narrated by: Jonathan Todd Ross
- Length: 12 hrs and 3 mins
- Unabridged
-
Overall4 out of 5 stars 123
-
Performance4.5 out of 5 stars 106
-
Story4 out of 5 stars 108
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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4 out of 5 stars
-
Good; not for beginners
- By DV on 10-05-18
By: Ken Auletta
-
Little Rice
- Smartphones, Xiaomi, and the Chinese Dream
- By: Clay Shirky
- Narrated by: George Backman
- Length: 3 hrs and 57 mins
- Unabridged
-
Overall4.5 out of 5 stars 43
-
Performance4.5 out of 5 stars 35
-
Story4.5 out of 5 stars 36
Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.
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5 out of 5 stars
-
Informative and up to date.
- By Kevin on 01-10-16
By: Clay Shirky
-
What's Mine Is Yours
- The Rise of Collaborative Consumption
- By: Roo Rogers, Rachel Botsman
- Narrated by: Kevin Foley
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 71
-
Story4.5 out of 5 stars 69
The recent changes in our economic landscape have only exposed and intensified a phenomenon: an explosion in sharing, bartering, lending, trading, renting, gifting, and swapping. From enormous marketplaces such as eBay and Craigslist to emerging sectors such as peer-to-peer lending (Zopa), "swap trading" (Swaptree), and car sharing (Zipcar), Collaborative Consumption is disrupting outdated modes of business and reinventing not only what we consume but how we consume.
-
4 out of 5 stars
-
An Important Topic
- By Roy on 11-06-10
By: Roo Rogers, and others
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 72
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
Googled
- The End of the World as We Know It
- By: Ken Auletta
- Narrated by: Jim Bond
- Length: 13 hrs and 53 mins
- Unabridged
-
Overall4 out of 5 stars 312
-
Performance4 out of 5 stars 147
-
Story4 out of 5 stars 150
In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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3 out of 5 stars
-
Audio production could have been better
- By David on 11-12-09
By: Ken Auletta
-
Eat People
- An Unapologetic Plan for Entrepreneurial Success
- By: Andy Kessler
- Narrated by: Walter Dixon
- Length: 7 hrs and 13 mins
- Unabridged
-
Overall4 out of 5 stars 100
-
Performance4.5 out of 5 stars 64
-
Story4 out of 5 stars 62
Here's how entrepreneurs find the next big thing-and make it huge. The era of easy money and easy jobs is officially over. Today, we're all entrepreneurs, and the tides of change threaten to capsize anyone who plays it safe. Taking risks is the name of the game - but how can you tell a smart bet from a stupid gamble? Andy Kessler offers 12 surprising and controversial rules for these radical entrepreneurs.
-
5 out of 5 stars
-
One of the best business books!
- By Wayne on 11-24-15
By: Andy Kessler
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
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Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.
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Difficult to listen to
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
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Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
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The 1-Page Marketing Plan
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1 out of 5 stars
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You Need to buy Book to get key info
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Focus
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Overall4 out of 5 stars 123
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Performance4 out of 5 stars 84
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Story4 out of 5 stars 85
If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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1 out of 5 stars
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Really the economic history of IBM...
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By: Al Ries
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Social Media Marketing & Personal Branding: 2 in 1 Guide
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Overall5 out of 5 stars 112
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Performance5 out of 5 stars 110
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Story5 out of 5 stars 110
Networking online is key when it comes to building an online business. And what’s a better place to market and advertise when people are spending over two hours plus on social media! And building a brand is one of the most powerful businesses you can build because no one can take it from you. Essentially, it’s yours and as long as you build it the right way and create trust, like I teach, you will influence your audience...forever.
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5 out of 5 stars
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An excellent book for beginners!
- By Wilbert Pratt on 03-22-21
By: Joshua Reach
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Influencer
- By: Brittany Hennessy
- Narrated by: Brittany Hennessy
- Length: 4 hrs and 31 mins
- Unabridged
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Overall4.5 out of 5 stars 1,286
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Performance4.5 out of 5 stars 1,110
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Story4.5 out of 5 stars 1,111
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.
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1 out of 5 stars
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Not very insightful
- By ManBearPig on 10-02-18
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Content Inc.
- How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
- By: Joe Pulizzi
- Narrated by: Joe Pulizzi
- Length: 6 hrs and 50 mins
- Unabridged
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Overall4.5 out of 5 stars 927
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Performance4.5 out of 5 stars 801
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Story4.5 out of 5 stars 799
A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.
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2 out of 5 stars
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Don't believe the hype.
- By Mariam on 11-20-15
By: Joe Pulizzi
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Brand Thinking and Other Noble Pursuits
- By: Debbie Millman
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
- Unabridged
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Overall4 out of 5 stars 147
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Performance3.5 out of 5 stars 115
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Story4 out of 5 stars 114
We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.
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2 out of 5 stars
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Great book, I couldnt connect with the narrator
- By Joe Oviedo on 02-07-15
By: Debbie Millman
What listeners say about The 22 Immutable Laws of Branding
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Farouq
- 06-15-17
Some Laws Proven Wrong
This book was written quite some time ago, during the time that Yahoo was the dominant force of the internet. This gives us an advantage to see if some of the laws are really immutable laws or just theories
Some examples where they got it terribly wrong
1. Amazon should just stick to selling books
2. Apple should stop manufacturing both hardware and software. Just focus on 1
3. TV and internet will never be together
4. palm pilot + telephone + cd player will never become 1 single device
However, many of the laws indeed have been proven to stand the test of time
As for the narrator, I felt as if I was listening to commercial. Never really felt a connection with him
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1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Kalob Taulien
- 11-24-17
Old but gold
The first 11 laws of branding are for physical brands and those are amazing. The last 11 are for internet brands and some of the info is quite dated. what was holding true in the early 2000s no longer applies, so take the last half of the book with a grain of salt. Still very good information through!
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1 person found this helpful
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story2 out of 5 stars
- Erick Torres
- 11-15-16
outdated but strong core
jjjsjsjsnsb a a a a a a. s d d d d. d d d d d d d d d d d d ahshs d
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2 people found this helpful
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story1 out of 5 stars
- Christopher
- 11-17-19
Almost everything in this book is wrong
It's a book of predictions and 20 years later it's all either wrong, or 75% wrong with hints of right here and there. it's pretty adorable actually
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- mackendy
- 02-03-23
Treezy
Great book great listen dropped a lot of gems that can help you when starting your brand
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story3 out of 5 stars
- Joy
- 09-13-19
Interesting ideas
It reads as quite dated, especially regarding major current brands and trends, but there are real gems.
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Overall3 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Stephen K
- 10-28-20
Branding concepts that sounded great, but then...
This book interested me as a historical read: Dell and Compaq dominate the market, along with AOL, CompUSA, and Toshiba portables. Blockbuster Video is big, and Coca-Cola still has Tab.
The authors make what seem like cogent arguments about how people perceive brands, yet it lost credibility backdropped against their confident assertions that ‘search engines will decline in importance (Yahoo dominated, and there was yet no Google), that ‘Divergence, not convergence, is consistent with the law of nature’ (except that we have mitochondria and plants have chloroplast, and animals and plants appear to be symbiotic convergences of different lifeforms), and finally, in Chapter 33, that ‘convergence will never occur, the palm pilot, telephone, and CD player all wrapped into one, it’ll never happen!’ I mean, that was humorous to hear on my iPhone.
The authors appear to have touched on some core semantic/psychological basics of branding, yet in other instances clearly did not drill down to the fundamental bedrock, or 'immutable laws'.
All in all, a thought-provoking book; in part because it served as a warning about being too sure of oneself and ones theories of branding.
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story4 out of 5 stars
- Amazon Customer
- 06-28-18
The most brutal narration
Classic book! The narration was so robotic and obnoxious I couldn’t finish listening. Ordered print copy.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Essa
- 08-19-16
One of the best books!
This book exceeded my expectations with many useless info about branding like perception and how do u want people to feel about ur brand. Highly recommended!
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Calvin&Starr
- 08-28-18
11 laws
Kinda out of date but the first 22 are good so I did get some good information.
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