Sun Tzu Strategies for Selling

How to Use The Art of War to Build Lifelong Customer Relationships

By: Gerald Michaelson

Narrated by: Barrett Whitener

Winning sales tactics from the greatest strategist of all time

Through his best-selling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the best-selling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos", such as:
 

• Get your strategy straight 
• Win without fighting 
• Have a unique selling proposition 
• Know your competitor 
• Aim for big wins 
• Learn from lost sales

Please note: This is an historical recording. The audio quality represents the technology of the time when it was produced.

©2006 Gerald A. Michaelson (P)2003 McGraw Hill-Ascent Audio

Broken Audio File

Starting halfway through chapter 9 the audio breaks and starts playing a screeching white noise. Damn near crashed my car when that banshee like noise started blaring through my speakers. I tried skipping to chapter 10 and 1 minute in the noise started again. I’m not going to continue listening, which is a shame because I was enjoying the story and information