-
Банк 3.0
- Бретт Кинг. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 26 mins
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Банк 3.0
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Publisher's summary
В книге Банк 3.0 Бретт Кинг рассказывает о последних тенденциях в области финансовых услуг и платежей - от глобальной борьбы за монополизацию мобильного кошелька до использования облачных сервисов, от революции в области социальных сетей до появления потребителей, которым банки вообще не нужны. Банк 3.0 показывает, как на наших глазах увеличивается разрыв между клиентами и поставщиками финансовых услуг. Как создаются альтернативные возможности, которые могут обрушить банковскую отрасль. С развитием интернета и мобильных устройств появилась совершенно новая генерация клиентов. Они крайне нетерпеливы, преисполнены скепсиса, циничны и умеют добиваться своего. Бретт Кинг хорошо разбирается в их мотивах. Многоканальность - условие выживания современных финансовых организаций.
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