80/20 Sales and Marketing
The Definitive Guide to Working Less and Making More
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80/20 Sales and Marketing
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Narrated by:
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Ron Allan
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By:
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Perry Marshall
About this listen
*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:
- Slash time-wasters
- Locate invisible profit centers in your business
- Advertise to hyper-responsive buyers and avoid tire-kickers
- Gain coveted positions on search engines
- Differentiate yourself from rivals
- Gain esteem in your marketplace
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
©2013 Perry Marshall (P)2014 Perry MarshallListeners also enjoyed...
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- Life, Liberty, and the Pursuit of Entrepreneurship
- By: MJ DeMarco
- Narrated by: Scott Thomas
- Length: 17 hrs and 33 mins
- Unabridged
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Overall5 out of 5 stars 3,468
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Performance5 out of 5 stars 3,017
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Story4.5 out of 5 stars 3,000
You live in your dream house, but there's no mortgage. No alarm clock, no boss, no bills. No claims on the day's time other than what you choose. It is making more money before breakfast than you made for an entire week at your last job. It is a crazy expensive car parked in your garage, a victorious symbol that your dreams no longer sleep in fantasies, but are awake with reality.
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3 out of 5 stars
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Making money, yeah. Cut the rant though.
- By Mary C. Dunford on 07-31-17
By: MJ DeMarco
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
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Overall5 out of 5 stars 944
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Performance5 out of 5 stars 757
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Story5 out of 5 stars 753
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
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Overall5 out of 5 stars 5,141
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Performance5 out of 5 stars 4,426
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Story5 out of 5 stars 4,371
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Crush It!
- Why NOW Is the Time to Cash In on Your Passion
- By: Gary Vaynerchuk
- Narrated by: Gary Vaynerchuk
- Length: 3 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 11,555
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Performance4.5 out of 5 stars 9,517
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Story4.5 out of 5 stars 9,451
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.
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2 out of 5 stars
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It was an okay book, but I preferred "The E-Myth"
- By Helpful Reviewer on 10-20-11
By: Gary Vaynerchuk
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80/20 Daily
- Your Day-by-Day Guide to Happier, Healthier, Wealthier, and More Successful Living Using the 8020 Principle
- By: Richard Koch
- Narrated by: James Quinn
- Length: 11 hrs and 58 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
80/20 DAILY is million-copy bestselling author Richard Koch's most accessible exploration to date of the potential of 80/20 to transform your life. It features a year's worth of powerful daily insights to inspire you to identify the 20% in your life that works so brilliantly you should be doing more of it - and far less of the 80% that is taking you nowhere.
By: Richard Koch
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Lean Marketing
- More Leads. More Profit. Less Marketing
- By: Allan Dib
- Narrated by: Troy Duran
- Length: 8 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 64
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Performance5 out of 5 stars 63
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Story4.5 out of 5 stars 63
You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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2 out of 5 stars
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Great Title & Goals - Didn't Deliver on Substance
- By Musekic on 06-10-24
By: Allan Dib
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Overall5 out of 5 stars 1,147
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Performance5 out of 5 stars 919
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Story5 out of 5 stars 915
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
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Overall4.5 out of 5 stars 2,316
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Performance4.5 out of 5 stars 1,726
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Story4.5 out of 5 stars 1,704
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
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1 out of 5 stars
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Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
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Overall4.5 out of 5 stars 4,273
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Performance4.5 out of 5 stars 3,609
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Story4.5 out of 5 stars 3,563
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- By: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrated by: Hank Bannister
- Length: 6 hrs and 11 mins
- Unabridged
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Overall4.5 out of 5 stars 1,822
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Performance5 out of 5 stars 1,607
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Story4.5 out of 5 stars 1,598
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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5 out of 5 stars
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Most Impactful book read since Rich Dad Poor Dad
- By Dan on 10-09-18
By: Russell Brunson, and others
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The Robert Collier Letter Book
- By: Robert Collier
- Narrated by: John Edmondson
- Length: 12 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 55
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Performance4.5 out of 5 stars 45
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Story4.5 out of 5 stars 45
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs.
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4 out of 5 stars
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Great formula for copywriting!!
- By Darien Gaston on 08-02-19
By: Robert Collier
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- By: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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Overall4 out of 5 stars 223
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Performance4.5 out of 5 stars 145
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Story4.5 out of 5 stars 144
The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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3 out of 5 stars
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One great ideea
- By Marian Hanganu on 11-16-06
By: Mark Joyner
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Overall5 out of 5 stars 978
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Performance5 out of 5 stars 830
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Story5 out of 5 stars 825
Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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3 out of 5 stars
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Evolution 2.0: Breaking the Deadlock Between Darwin and Design
- By: Perry Marshall
- Narrated by: Perry Marshall
- Length: 11 hrs
- Unabridged
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Overall4.5 out of 5 stars 98
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Performance4.5 out of 5 stars 85
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Story4.5 out of 5 stars 85
When his missionary brother renounced faith in favor of atheism, Perry Marshall was plunged into crisis and doubt. He decided: “I”m going to let science make this decision for me.” He asked: “Is the hand at the end of my arm purposeful? Or is it purposeless?” He leapt into the void of evolution and the origin of life. He could not have begun to anticipate what he was about to discover. Living things were far more sophisticated than textbooks were saying.
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5 out of 5 stars
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Ideas worthy of deep consideration
- By Kevin on 07-31-19
By: Perry Marshall
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The Sales Acceleration Formula
- Using Data, Technology, and Inbound Selling to Go from $0 to $100 Million
- By: Mark Roberge
- Narrated by: Robert Feifar
- Length: 6 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 62
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Performance4.5 out of 5 stars 49
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Story4.5 out of 5 stars 49
The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.
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5 out of 5 stars
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Incredible
- By Amazon Customer on 08-29-24
By: Mark Roberge
What listeners say about 80/20 Sales and Marketing
Highly rated for:
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Carlos Garcia
- 03-30-15
Will want/need to hear it about 10 more times
Loved it. Maybe will need to buy the print copy to understand better many references to images, graphics and lists but it is for certain very useful and a enlightening.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Tameera Corporal
- 09-17-17
This is an excellent book !
The supplements make it even better, and I would suggest that you received them. The only issue is the diagrams that are mentioned in the book and urls that are referenced. Most of them are on the 80/20 supplements sheet, but a few aren't.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sammy Ly
- 09-17-16
More than numbers
I have no background in business but the laws are very interesting. I stopped midway due to the business jargon, but finishing it was worth it. The last few chapters about god, poverty, nature was very insightful.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Frannie Koe
- 01-13-23
Great!
I can put this to use immediately!! I will listen again and again! So good!
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Overall4 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Mark T Ryan
- 05-16-20
NO DOWNLOADS
Frustrating and time wasted.
The narrator repeatedly refers to various:
+ downloads, and
+ appendices
These are not part of the Audible purchase? You need to purchase the hard copy to access them.
Some reference Mr Perry's various websites, and while some of these resources are useful, the process does not flow, and time is wasted looking for referenced information.
A PDF should be made available via Audible as other books have offered. This saves time and offers a complete solution.
MR
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4 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- James M. Mutchler
- 10-28-16
Great truth to apply!
I enjoyed hearing the 80/20 rule applied in practical, tangible way that will make an immediate impact in the way you do business, or in my case ministry. Simply profound and profitable for anyone wanting to do more with their life. Are you one of the 20%? This book will light a fire in your soul.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bill Reinicke
- 11-22-17
a must-read for learning how to work less and make
this was an excellent book and is great for those that really want to understand business and the principles of business and how to take your business to the next level exponentially.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Afiba
- 09-26-15
simple, useful and brilliant
Would you recommend this audiobook to a friend? If so, why?
yes, because the principle of 80/20 works, even in my small business
What does Ron Allan bring to the story that you wouldn’t experience if you just read the book?
life and relate-ability
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story5 out of 5 stars
- Keith
- 05-07-15
A must for serious entrepreneurs
I listen quite frequently and I love how it is new every time I listen! Content rich! Make sure you have a pen and pad. Keith Onryann
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story5 out of 5 stars
- Dino Cummings
- 05-26-15
Was able to keep my attention as I listen to key information
Clear but since this book comes with more descriptive illustrative use then just listening to the book
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