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50 Autopsias de Crisis
- ¿por Qué el Manejo Mata Más Que el Problema?
- Narrated by: Ricardo Bustamante
- Length: 9 hrs and 32 mins
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50 Autopsias de Crisis
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Publisher's summary
Cincuenta casos de crisis examinados minuciosamente, desde accidentes fatales, desastres ecológicos, contaminación de alimentos, colapso de servicios e imputaciones de fraude hasta ataques informáticos, protestas ciudadanas, prensa adversa, redes hostiles y amenazas regulatorias. Todo un amplio y variado repertorio de situaciones que personas y directivos enfrentaron en el mundo real, de las que en unos casos salieron airosos y en otros no salieron. Si para algo sirven las crisis pasadas, es para aprender. Bajo enorme presión, tiempo en contra e información muchas veces confusa e insuficiente, la comprensión de los problemas y la toma de decisiones en escenarios de crisis demandan una especial capacidad de liderazgo. Conociendo qué hicieron los demás seremos capaces de identificar aquello que determina aciertos y errores que serán clave cuando nos toque el turno. 50 autopsias de crisis es un libro indispensable para quienes desempeñan posiciones de máxima responsabilidad en organizaciones, sean gerentes o directores, pues serán ellos los llamados a decidir finalmente qué hacer y qué decir ante una crisis. Igualmente lo es para sus propios equipos, sean de operaciones, logística, administración, comunicaciones, recursos humanos, legal o seguridad. Total, la onda expansiva los alcanzará a todos… y se requerirá sincronizar su mayor esfuerzo para neutralizarla.
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