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Цифровой вихрь. Как лидеры рынка могут победить прорывных конкурентов их собственным оружием
- Джефф Лаукс, Джеймс Маколей, Энди Норонха, Майкл Уэйд. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 26 mins
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Цифровой вихрь. Как лидеры рынка могут победить прорывных конкурентов их собственным оружием
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Publisher's summary
Авторы книги Цифровой вихрь: как лидеры рынка могут победить прорывных конкурентов их собственным оружием - сотрудники компании CISCO, одного из мировых лидеров в области высоких технологий. Они исследовали разные отрасли на предмет их изменения посредством прорывных технологий. Цель - получить ответы на вопросы: "Каким образом создателям прорывных технологий удается так успешно и быстро победить богатых и опытных лидеров отрасли?" и "Могут ли традиционные компании использовать цифровые бизнес-модели, чтобы конкурировать с новыми игроками?"
В книге рассказывается о том, что такое цифровой прорыв, как он работает и какие стратегии можно применять, чтобы использовать цифровой прорыв для организационных изменений.
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