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Победить с помощью инноваций. Практическое руководство по изменению и обновлению организации
- Чарльз О'Рэйлли III, Майкл Ташмен. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 25 mins
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Победить с помощью инноваций. Практическое руководство по изменению и обновлению организации
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Publisher's summary
Почему многие успешные на старте компании в конце концов "сдуваются"? IBM, Philips, Sears, Oticon: мощные финансовые ресурсы, превосходные технологии и сильные позиции на рынке не спасли их от потерь. Американские профессора бизнес-администрирования Майкл Ташмен и Чарльз О'Рэйлли уверены: причина любого провала - в упущенных возможностях и неиспользованном потенциале развития. А ключ к победе - в беспрерывном внедрении инноваций. Книга "Победить с помощью инноваций. Практическое руководство по изменению и обновлению организации" - мануал по внедрению инноваций в любой компании. Узнайте, как провести всеобъемлющую диагностику бизнеса, а затем создать и настроить непрерывный инновационный поток.
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