Words That Work
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Words That Work
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Narrated by:
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Dr. Frank Luntz
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By:
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Dr. Frank Luntz
About this listen
Nobody is in a better position to explain than Frank Luntz; he has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart, because "satellite" was more cutting edge than "digital cable", and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness".
If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you.
©2007 Dr. Frank Luntz. All Rights Reserved (P)2007 HyperionListeners also enjoyed...
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Needs PDF companion file
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Use the Audible Speed Feature!
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Should've been more brief
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Performance4.5 out of 5 stars 1,387
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3 out of 5 stars
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Overall4.5 out of 5 stars 3,457
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Performance4.5 out of 5 stars 2,947
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Story4.5 out of 5 stars 2,932
Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and best-selling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED - which stands for technology, entertainment, and design - brings together the world's leading thinkers.
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5 out of 5 stars
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Gallo cuts to the chase...
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Words That Work
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- Unabridged
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Overall5 out of 5 stars 36
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Performance5 out of 5 stars 31
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Story5 out of 5 stars 31
In 2003, Cindy McGill created the Freedom Lounge theme camp at the Burning Man festival in the Black Rock Desert of Nevada. From there, her efforts evolved to reaching young women and men within porn conventions, using dream interpretation as a tool to reach those living a life they have settled for instead of the one they are made for. From pagan festivals, new age events, film festivals, adult entertainment arenas, gay pride events, gothic cultures, and just about any place, people are starving for truth, Cindy and her teams are there.
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5 out of 5 stars
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Absolutely Eye opening & Heart Changing
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Nationally recognized communication expert, keynote speaker and trainer and best-selling author Debra Fine reveals the techniques and strategies anyone can use to make small talk—in any situation. With practical advice and conversation cheat sheets, The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation.
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3 out of 5 stars
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59 Seconds
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Overall4 out of 5 stars 473
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Performance4 out of 5 stars 344
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A psychologist and best-selling author gives us a myth-busting response to the self-help movement, with tips and tricks to improve your life that come straight from the scientific community. Richard Wiseman has been troubled by the realization that the self-help industry often promotes exercises that destroy motivation, damage relationships, and reduce creativity: The opposite of everything it promises. Now, in 59 Seconds, he fights back, bringing together the diverse scientific advice that can help you change your life in under a minute.
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3 out of 5 stars
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Wrong format for this book
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The Personal MBA: Master the Art of Business
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- Length: 15 hrs and 25 mins
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Overall4.5 out of 5 stars 7,257
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Performance4.5 out of 5 stars 6,142
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Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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5 out of 5 stars
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Not an MBA, But A Damn Decent Experience.
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Emotional Intelligence 2.0
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Overall4.5 out of 5 stars 6,608
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Story4 out of 5 stars 5,413
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction - it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.
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3 out of 5 stars
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Critic reviews
- Audie Award Winner, Business Information/Educational, 2008
Featured Article: Best Audiobooks on Communication
Communication is essential to getting along and getting ahead—but for most of us, it's a skill we're expected to simply pick up as we move through life. Not surprisingly, there might be a lot you don't know about communicating with others. Luckily, communication is a widely studied and well-researched field. Many experts and authors have gathered their best advice and techniques to help you improve your communication skills and, by extension, improve your relationships. Here are some of the best audiobooks on communication to help you get better at listening, speaking, and connecting.
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-
Good historical perspective ~10 years out of date
- By Anonymous User on 07-02-21
By: Sasha Issenberg
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Rules for Radicals
- A Practical Primer for Realistic Radicals
- By: Saul D. Alinsky
- Narrated by: Scott Lange
- Length: 7 hrs and 17 mins
- Unabridged
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Overall4 out of 5 stars 1,168
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Performance4.5 out of 5 stars 1,014
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Story3.5 out of 5 stars 1,003
First published in 1971, Rules for Radicals is Saul Alinsky's impassioned counsel to young radicals on how to effect constructive social change and know "the difference between being a realistic radical and being a rhetorical one."
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5 out of 5 stars
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Horrifying
- By Doug on 09-27-15
By: Saul D. Alinsky
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What Americans Really Want...Really
- The Truth About Our Hopes, Dreams, and Fears
- By: Dr. Frank I. Luntz
- Narrated by: L.J. Ganser, Dr. Frank I. Luntz
- Length: 11 hrs and 43 mins
- Unabridged
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Overall4 out of 5 stars 75
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Performance4.5 out of 5 stars 34
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Story4.5 out of 5 stars 35
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift.
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5 out of 5 stars
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Brilliant and Insightful
- By Steven on 03-20-10
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Win: The Key Principles to Take Your Business from Ordinary to Extraordinary
- By: Frank I. Luntz
- Narrated by: LJ Ganser, Dr. Frank Luntz
- Length: 11 hrs and 37 mins
- Unabridged
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Overall4 out of 5 stars 147
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Performance4.5 out of 5 stars 92
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Story4 out of 5 stars 94
Dr. Luntz offers more than 70 new “words that work” for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations—and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principles.
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4 out of 5 stars
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Not his best, but good
- By Larry Sharpe on 12-11-11
By: Frank I. Luntz
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Moral Politics
- How Liberals and Conservatives Think, 3rd Edition
- By: George Lakoff
- Narrated by: Fajer Al-Kaisi
- Length: 13 hrs and 57 mins
- Unabridged
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Overall4.5 out of 5 stars 84
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Performance4.5 out of 5 stars 76
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Story4.5 out of 5 stars 76
When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff's classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying assumptions of their respective worldviews at the level of basic morality.
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4 out of 5 stars
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extremely insightful. awful to get through.
- By Dave on 05-09-18
By: George Lakoff
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The Elements of Eloquence
- Secrets of the Perfect Turn of Phrase
- By: Mark Forsyth
- Narrated by: Don Hagen
- Length: 5 hrs and 29 mins
- Unabridged
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Overall4.5 out of 5 stars 1,738
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Performance4.5 out of 5 stars 1,561
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Story4.5 out of 5 stars 1,533
In his inimitably entertaining and wonderfully witty style, he takes apart famous phrases and shows how you too can write like Shakespeare or quip like Oscar Wilde. Whether you’re aiming to achieve literary immortality or just hoping to deliver the perfect one-liner, The Elements of Eloquence proves that you don’t need to have anything important to say - you simply need to say it well.
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5 out of 5 stars
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Who knew rhetoric could be so much fun?
- By Philo on 10-30-14
By: Mark Forsyth
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Thank You for Arguing, Third Edition
- What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
- By: Jay Heinrichs
- Narrated by: Jay Heinrichs
- Length: 14 hrs and 34 mins
- Unabridged
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Overall4.5 out of 5 stars 480
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Performance4.5 out of 5 stars 408
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Story4.5 out of 5 stars 404
The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.
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5 out of 5 stars
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I'm on my second "listening" of this one!
- By Maria on 05-26-18
By: Jay Heinrichs
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The Art of Communicating
- By: Thich Nhat Hanh
- Narrated by: Dan Woren
- Length: 3 hrs and 18 mins
- Unabridged
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Overall4.5 out of 5 stars 1,443
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Performance4.5 out of 5 stars 1,171
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Story4.5 out of 5 stars 1,158
Zen master Thick Nhat Hanh, best-selling author of Peace is Every Step and one of the most respected and celebrated religious leaders in the world, delivers a powerful path to happiness through mastering life's most important skill: How do we say what we mean in a way that the other person can really hear? How can we listen with compassion and understanding? Communication fuels the ties that bind, whether in relationships, business, or everyday interactions.
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4 out of 5 stars
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Decent short-ish listen for connecting with others
- By DaemonZeiro on 07-02-15
By: Thich Nhat Hanh
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Exactly What to Say
- The Magic Words for Influence and Impact
- By: Phil M. Jones
- Narrated by: Phil M. Jones
- Length: 1 hr and 14 mins
- Unabridged
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Overall4.5 out of 5 stars 11,696
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Performance4.5 out of 5 stars 9,820
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Story4.5 out of 5 stars 9,728
Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over 50 countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.
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4 out of 5 stars
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Handful of Good Scripts
- By A. Yoshida on 05-28-18
By: Phil M. Jones
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Yes!
- 50 Scientifically Proven Ways to Be Persuasive
- By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
- Narrated by: Blair Hardman
- Length: 5 hrs and 22 mins
- Unabridged
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Overall4 out of 5 stars 1,079
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Performance4.5 out of 5 stars 668
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Story4 out of 5 stars 665
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
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5 out of 5 stars
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Interesting and useful.
- By 00doc on 03-18-09
By: Noah J. Goldstein, and others
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Magic Words
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
- Unabridged
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Overall4.5 out of 5 stars 101
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Performance4.5 out of 5 stars 87
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Story4.5 out of 5 stars 87
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
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5 out of 5 stars
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good book minus the progressive flare-up
- By H.B. on 06-06-23
By: Jonah Berger
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Get to the Point!
- Sharpen Your Message and Make Your Words Matter
- By: Joel Schwartzberg
- Narrated by: Jeff Hoyt
- Length: 1 hr and 53 mins
- Unabridged
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Overall4.5 out of 5 stars 539
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Performance5 out of 5 stars 441
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Story4.5 out of 5 stars 440
In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.
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5 out of 5 stars
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Made me a better communicator.
- By Mr. Davis on 08-15-20
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Smart Brevity
- The Power of Saying More with Less
- By: Jim VandeHei, Mike Allen, Roy Schwartz
- Narrated by: Mark Chamberlin
- Length: 3 hrs and 1 min
- Unabridged
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Overall4.5 out of 5 stars 490
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Performance4.5 out of 5 stars 413
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Story4.5 out of 5 stars 409
Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity, a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age.
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4 out of 5 stars
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Should've been more brief
- By Voldi Way on 10-18-22
By: Jim VandeHei, and others
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How to Have That Difficult Conversation
- Gaining the Skills for Honest and Meaningful Communication
- By: Henry Cloud, John Townsend
- Narrated by: Tom Parks
- Length: 8 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 93
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Performance4.5 out of 5 stars 79
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Story4.5 out of 5 stars 78
Successful people confront well. They know that setting healthy boundaries improves relationships and can solve important problems. They have discovered that uncomfortable situations can be avoided or resolved through direct conversation. But most of us don't know how to have difficult conversations, and we see confrontation as scary or adversarial. Authors Henry Cloud and John Townsend take the principles from their award-winning and best-selling book, Boundaries, and apply them to a variety of the most common difficult situations and relationships.
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4 out of 5 stars
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Great book with substantial information and examples
- By Adrian B. on 12-31-21
By: Henry Cloud, and others
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Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
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Overall4.5 out of 5 stars 4,970
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Performance4.5 out of 5 stars 4,191
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Story4.5 out of 5 stars 4,148
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
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5 out of 5 stars
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Clever and Useful
- By David on 01-02-17
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Just Listen
- Discover the Secret to Getting Through to Absolutely Anyone
- By: Mark Goulston MD
- Narrated by: Arthur Morey
- Length: 7 hrs and 53 mins
- Unabridged
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Overall4.5 out of 5 stars 438
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Performance4.5 out of 5 stars 368
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Story4.5 out of 5 stars 367
Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help listeners turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. Just Listen provides simple but powerful techniques listeners can use to really get through to people.
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3 out of 5 stars
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Meh.
- By AnnMarie on 08-23-21
By: Mark Goulston MD
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Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 2,329
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Performance4.5 out of 5 stars 1,909
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Story4.5 out of 5 stars 1,897
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
- By Sand on 05-30-21
What listeners say about Words That Work
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Alan from Wichita
- 01-25-17
Social power and Confidence.
loved it. It might be fun to listen to the last chapter with the interview before actually listening to the book, for those who want to know about the author for better enjoyment of the book. this man has shaped the way we think about policies, politicians, and products with some very simple word choices. ones that are in common usage in the English language even.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Margaret
- 02-16-14
The communications classic
This book is a little dated. Even Luntz really doesn't know what words will work these days but it is worth trying to find them. This book is really just a series of examples of situations where words worked or didn't and the process that Luntz uses to identify the right message, with focus groups, polling, mashing data together to create a picture of what moves people. It should be required reading for any beginning marketing student, especially someone interested in political communication.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Okamiden
- 04-26-17
good
it's good i like it maybe you would to nice points &some facts & stuff
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Overall5 out of 5 stars
- MARIO A FORCINITO
- 03-23-07
Excellent
Very good. Lots of useful information for people that needs to communicate effectively.
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2 people found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Judith
- 01-04-21
You Were Right...
Not to stard off with the maid example. This first time I heard it I actually did a rewind.
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Alexander
- 04-18-17
Great in general
fantastic reminders for me and language, but I think the whole book could've been rewritten to convey it a bit better. It was written more like a speech he gives and less like a tool for learning and retention.
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1 person found this helpful
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Overall3 out of 5 stars
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Performance5 out of 5 stars
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Story3 out of 5 stars
- Ian Derrington
- 10-18-20
how to manipulate with words
Read this if you want to learn how to frame things for your manipulate purpose or how you have beeit is a great book. the author shouldn't be funded as he has used such tactics to the detriment of the environment amongst other things.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Bethanny
- 12-31-22
I don't understand the bad reviews...
This was great! FYI Its geared towards politics & corporations, because that's the area of the author's expertise. But really a lot of it is just useful to be aware of for anyone who ever uses words for anything. I'm a lover of words though I'm not great at expressing them, which was my reason for choosing this book. So many bad reviews said the author was just bragging about his successes, which i don't understand. He has worked with famous politicians and he shares a ton of stories from his background, because that's where his experience has come from. He's not just name dropping, he's giving us a frame of reference for his anecdote. He talks a LOT about his failures as well, and even at the very end talks about how he had to practice what he preaches and change some things around for the book based on feedback before publishing. Some parts were better than others but overall it was a worthy listen. Def recommend :)
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Pastor
- 07-21-18
All speakers
If you in anyway speak then this book can help you. Whether your a new or seasoned speaker this is a must have.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance5 out of 5 stars
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Story4 out of 5 stars
- Jeremy
- 08-10-17
Interesting - heavy on corporations + politics
narrator is great
story is at the very least interesting
will appeal to the right people
good book
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1 person found this helpful