The Little Red Book of Selling Audiobook By Jeffrey Gitomer cover art

The Little Red Book of Selling

12.5 Principles of Sales Greatness

 Preview
Get this deal Try for $0.00
Offer ends January 21, 2026 11:59pm PT
Prime logo Prime members: New to Audible? Get 2 free audiobooks during trial.
Just $0.99/mo for your first 3 months of Audible Premium Plus.
1 audiobook per month of your choice from our unparalleled catalog.
Listen all you want to thousands of included audiobooks, podcasts, and Originals.
Auto-renews at $14.95/mo after 3 months. Cancel anytime.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.

The Little Red Book of Selling

By: Jeffrey Gitomer
Narrated by: Jeffrey Gitomer
Get this deal Try for $0.00

$14.95/mo after 3 months. Cancel anytime. Offer ends January 21, 2026 11:59pm PT.

$14.95/month after 30 days. Cancel anytime.

Buy for $13.46

Buy for $13.46

LIMITED TIME OFFER | Get 3 months for $0.99 a month

$14.95/mo thereafter-terms apply.
Winner of the 2009 Audie Award for Business/Educational Audiobook

New York Times bestselling author Jeffrey Gitomer shares his crucial sales principles featuring strategies and techniques on how to efficiently sell anything.

With a lifetime of sales experience New York Times bestselling author Jeffrey Gitomer shares his 12.5 Principles of Sales Greatness so you can understand why sales happen—and how you can improve your skills.

Packed with the information you’ve been looking for, The Little Red Book of Selling delivers strategies for success that will last a lifetime. Gitomer provides his long-term, relationship-driven, and referral-oriented advice that has nothing to do with manipulation or other old-world sales tactics and everything to do with understanding buying motives and taking ethical, relationship-building actions. With these tried and tested principles you will learn the ins and outs of the field and master the fundamentals of selling success.©2004 Jeffrey Gitomer; (P)2008 Simon & Schuster Career Success Management Management & Leadership Marketing Marketing & Sales Sales & Selling Business Career Inspiring Leadership
Practical Sales Advice • Motivational Content • Engaging Narration • Valuable Business Principles • Great Personality

Highly rated for:

All stars
Most relevant
The more I practice and apply the principles, the more I am selling! This book is not rocket science, and if you want rocket science go find a desk job and get out of sales as fast as possible. Ha, ha!

Practice and apply this, and you will sell more!

Something went wrong. Please try again in a few minutes.
Completely turned my whole sales approach around and I have seen instant results. Wow, just wow.

Life changing

Something went wrong. Please try again in a few minutes.
I am in the foodservice segment of sales-Jeffery Gitomer gives me motivation, think out of the box and keeps my mind moving in the right direction. I listen to Jeffery's pod cast everyday and highly recommend any one who wants to keep growing their business listen to his pod cast. Also, pick up his book everyday and read at least 10 minutes a day!



Thank you Jeffery for everything you do to help us in the sales world.

Best advice for selling

Something went wrong. Please try again in a few minutes.
definitely see how reading the book and applying the principles can help you. going to read it again soon!

smart book

Something went wrong. Please try again in a few minutes.
Got some great advice in this book - it’s worth a listen for sure. A lot of positivity (almost too much). But, overall it was good.

Not bad!

Something went wrong. Please try again in a few minutes.
See more reviews