Business Stripped Bare

Adventures of a Global Entrepreneur

By: Richard Branson

Narrated by: Richard Branson

Business Stripped Bare, available as an audiobook narrated by Richard Branson himself.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, this Richard Branson audiobook strips business down to show how you can succeed and make a difference.

©2008 Richard Branson; (P)2009 Random House Audiobooks

Critic reviews

A timely book on business

An interesting read

Love Richard Branson narrating ,please narrate

I love Richard Branson narrating, I would by all of his books because he is very easy to listen to, aswell as being a successful businessman

Excellent

This audio book is outstanding, up until the point where Richard starts going into outdated Global Warming theories, where he has clearly had too much influence from Al Gore and Gordon Brown.

I love the environment, but ClimateGate and also outside data have given us real cause to doubt the data Richard relies on. New research shows greenhouse gases are NOT trapped by the upper atmosphere at all, but escape into space, and that we may be heading into a natural period of global cooling. Furthermore, the whole carbon credits scheme appears to be politically and financially motivated (tens of trillions of dollars are at stake for a few people and companies, including several that Gore is on the board of), and will do great harm to poor, less developed countries, for example. The environment is important, but we have threats more real than global warming, like the depletion of ocean life. If it actually is a threat, there are cheaper ways to deal with it, such as those discussed in the bestselling book (and audiobook!) SuperFreakonomics by Steven J. Dubner.

Would like to see more audiobooks by Richard Branson brought to Audible! (Also maybe the unabridged version of this book?)

Quick and easy inspiration

Good to know that you dont have to be a selfish prick to do business but that making money, making a life and making a difference goes hand in hand.

Refreshing

Any additional comments?

I read this to enjoy and appreciate Richard's values and way of life. As such, it delivers. It's similar to the other book I also liked: Screw it. Let's do it.

Fast and easy to listen to.

Great to understand what can be the next movement like what to do after certain steps.