Growing A Business

By: Paul Hawken

Narrated by: Paul Hawken

He started his career with almost nothing but his own imagination - and ever since he's been challenging conventional wisdom. In this extraordinary audio program Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money - but only by you.

Listen in as Paul Hawken explores:

THE IDEA: If people snicker at your idea, you're probably on the right track.

RISKS: The purpose of business is not to take risks - but to get something done.

CAPITAL: For a small business, too much money is worse than too little.

PROBLEMS: Problems are a part of every business. They are actually opportunities in disguise.

Here is a detailed, revolutionary guide which explains how to: START YOUR OWN BUSINESS, CHOOSE A PRODUCT OR A SERVICE TO SELL, KEEP A GROWING BUSINESS HEALTHY. For anyone interested in business today, here is the program that spells out the principles of success in a whole new economic climate!

Refreshing and Inspiring!

This book offers such a realistic way to look at starting your own small business, and I believe this book can provide a great catalyst to those on the cusp of jumping in!

A Manual I will Use.

A wonderful empowering practical book. I have been thinking about a guide toward business development.

Very Basic

This is a very general overview that I think most people who are interested in business would already know.

Listen to this short program, but read the book

This, as others have noted, is not a reading of the book. The book itself was published in 1987 but its ideas are still valid today and it's a great read. Probably the best book on business I have read.

A Memorable Book

I first read this book decades ago when I was helping to start a video recording business. Paul Hawken impressed me with his business teachings, storytelling & most importantly, his humility.

The stories stayed in my memory & finding & reading it again is like getting reacquainted with an old friend.