The 7 Secrets of Creative Radio Advertising

By: Tony Hertz

Narrated by: Tony Hertz

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard.

Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

Because whatever your role in the advertising process, the Seven Secrets will actually show you how to make better radio commercials. Even if six of them aren't actually secrets.

Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway!

Because it will make you want to sit down and write a great radio ad!

©2013 Tony Hertz (P)2017 Panoma Press

It’s Not Short—It’s Just That Good

I’m sometimes hesitant to purchase shorter audiobooks, but this one is packed with valuable, actionable insights. No buyer’s remorse whatsoever. I highly recommend it. Compared to modern marketing and advertising books, this is like Shakespeare—timeless, compelling, and masterfully crafted.