The Story of Lululemon: Little Black Stretchy Pants

By: Chip Wilson

Narrated by: Chip Wilson

The unauthorized story of Lululemon.

This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.

Chip Wilson’s part in this story comes from the learning of thousands of mistakes. He set the culture, business model, quality platform, and people development program and then got out of the way. Lululemon’s exponential growth, culture, and brand strength have few peers, and it is because of those employees who choose to be great.

This book is also about missed opportunity - five years of missed opportunity. Chip was playing to win while the directors of the company he founded were playing not to lose.

©2018 Time Is Tight Communications Ltd (P)2018 Time Is Tight Communications Ltd

Most Genuine Founder

Chip Wilson is a Visionary he has always been ahead of his time. Amazing book highly recommended just like this Brand.

Very engaging

This was a great book to listen to for many reasons. Very relatable to my life, and now being an educator at lulu myself, I am able to understand the foundation of how this amazing company became who it is. Chip is very honest and upfront. It is hard to find people who are ok with telling the past knowing it wasn't perfect.

Great book on starting a business

Really enjoyed this book. Not only a great history on lululemon but also interesting insight into starting a business and issues to consider when appointing a board and taking on private funding.

One of the best business books

I love that the founder himself narrate the book. Anyone interested in business should pick up this title.

Great Great Great (the Detail is mesmerizing)

Imagine sitting with a billionaire and asking him any questions you want. Well, he answered all of them. What a great story from the ground up. I wish I could get amnesia so I could reread this book(kidding…maybe not)!