We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month. In this chat, Eric shares the tools he uses to get maximum value out of his content, the channels he sees as the ones to watch - we talk Reddit and You Tube - and as well as breaking down programmatic SEO, he gives us his take on the future of search.

Links from the episode:

Leveling Up

Marketing School

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Deliver In Person

Questions answered:

• How do you get the maximum value out of the content you create?
• What is programmatic SEO?
• Where do you go to learn about marketing these days?

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Eric Siu from Single Grain

Eric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles.

You can contact Eric at LinkedIn

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso.

Links from the episode:

Sonia Friedrich

Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392

Questions answered in the podcast:

• What is the weirdest thing you’ve ever bought online?
• Who is your favourite retailer?
• Which retail fad do you wish was history?
• Can you recommend a book or podcast that our listeners should immediately get into?
• Finish this sentence. The future of retail is…

About your co-host: Sonia Friedrich

Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program.

You can contact Sonia at LinkedIn

About your host: Nathan Bush from Add To Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

Did you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water. In this chat Catherine shares how she went from running an agency to running Waterdrop, why being a dealer at The Australian Open was such a good idea and how Australia Day saved the company from a warehouse catastrophe.

Links from the episode:

Waterdrop

Shopify Plus (sponsored)

Deliver In Person (sponsored)

Questions answered:

• How did you end up partnering with Novak Djokovic?
• What are the main ecomm differences for Waterdrop taking an international brand into Australia?
• What’s been the biggest learning for you coming from agency side to running a brand?

This episode was brought to you by…

Deliver In Person

Shopify Plus

About your host: Nathan Bush from Add to Cart

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Catherine Dix from Waterdrop

Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space.

You can contact Catherine at LinkedIn

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.