Are you tired of paying influences for content, and then it completely flops, they don't deliver on what they committed to or forget to share on your launch date?

I am joined by owner/Director of MADE Creative Co, Maddie is a fiercely passionate thought-leader that is aiming to disrupt the digital marketing industry one UGC video at a time.

The creative marketing agency founder noticed a gap in the market for organic style content that provides brands with a solid ROI. She became increasingly aware that popular strategies such as influencer engagement were starting to lose their shine, with results from these campaigns not as strong as they were a few years ago.  Many consumers were shifting to more organic style content in their purchase decision-making process – in fact, consumers find it 9.8x  more impactful than influencer content when making a purchase decision.

Key takeaways from this episode:

• The disappointing reality of working with influencers
• Showcasing products through UGC
• Using UGC in paid ad campaigns and organic strategies
• Using UGC for long-term collaborations
• Including UGC video on product pages

Links mentioned:

Foreplay - Swipe files for inspiration from other brands

Follow MADE. Marketing

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq. 

Follow me on Instagram: https://www.instagram.com/ashleybostonhq/  Check out episodes: https://www.ashleybostonhq.com/podcast

Find out more about how you can work with me https://www.ashleybostonhq.com

Ash x

Inside this episode, I interview Alice, the owner and founder of Personail. Personail is an online nail wrap company based in Sydney, Australia. Persoanil was started by Alice, a lover of cool designs, great nails and all things nail art. 

Alice became tired of waiting for the polish to dry and set out to look for a faster, better, more efficient way to get great nails. 

Each and every single one of their nail art designs are created and designed by Alice along with illustrators around the world for limited edition collaborations.

I met Alice 7 years ago at The Grounds of Alexandria markets and am a big lover of Personail. 

Key Takeaways from the episode:

• Starting out at local markets
• Sourcing manufacturers 
• Building a community
• Using upsells & bundles
• Opening a shop front

Receive $10 off your first order: https://www.personail.com/

Follow Instagram: https://www.instagram.com/itspersonail/ 

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  

KEY EPISODE TAKEAWAYS  Why the change of Podcast name Sharing exciting personal news  

Follow me on Instagram: https://www.instagram.com/ashleybostonhq/

Check out episodes: https://www.ashleybostonhq.com/podcast  

Find out more about how you can work with me  

https://www.ashleybostonhq.com  

Ash x

Welcome to the latest podcast episode where I dive into the exciting world of being a Facebook ad & Digital Marketing strategist. I share with you the key role of a digital marketer and if you've ever wondered exactly what it is I do, this episode is for you. 

I uncover what goes on prior to launching Facebook ad campaigns, and how its more then just taking an offer and targeting an audience. I share with you the strategic approach of a digital markter, starting from understanding the funnel, the audience and market research to effectively use Facebook ads. 

This podcast episode was sponsored by Traffic Ads Mastery, an online membership where you can learn how to manage your paid Facebook ads to grow and scale your business consistently. 

www.ashleybostonhq.com/membership

If you enjoyed the episode, I'd love for you to share this on your Instagram stories and tag me @ashleybostonhq.  

Follow me on Instagram https://www.instagram.com/ashleybostonhq/  

Check out episodes https://www.ashleybostonhq.com/podcast  

Find out more about how you can work with me  https://www.ashleybostonhq.com  

Ash x