The more I discuss with colleagues and experts how to provide the patient with great care and how to avoid the commoditization trap that insurance companies have doctors firmly trapped in, the more the idea of add-on services keeps revealing itself as a great option.

Whether you are in-network with insurance or are a cash practice, some services are not covered by insurance or should be charged at a separate cash rate from your traditional chiropractic care.

Some of those add-on services include but are not limited to, Shock Wave Therapy, Dry Needling, Laser Therapy, Physical Training, Supplementation, and more.

In this episode, I interview Dr. David Rudnick about how he provides world-class care in his sports chiropractic clinic and has escaped insurance companies' commoditization trap.

The good news is that you don’t have to be a hard-sell clinic. You can provide add-on services without pressuring your patients into spending money they don’t want to.

You can reach Dr. Rudnick at davidrudnickdc@gmail.com.

Is your chiropractic practice fully modernized?

When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies.

Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the market share.

Let MCM audit, build, and implement a tailored modernization plan for your practice to help you compete in your competitive community.

We focus on 3 fundamental aspects of the modern healthcare practice.

*Communicating with your Community

*Communicating with your Patients

*Communicating with your Team

Modernizing your Community, Patient, and Team Communication takes a complete approach that focuses on the Front Stage and Back Stage of your practice.

Front Stage/Back Stage ModelⓇ (Developed by Strategic Coach)

“You can gain enormous clarity about your business by looking at it from the perspective of The Front Stage/Back Stage Model®. This draws a parallel between the theater and the experience you create for your clients in your business. As we watch a live performance, we are captivated by the performances, the lighting, the sound, and the atmosphere. You want your business, like the theater, to create a positive, memorable, and unique experience in which your customers and prospects see the “magic” of the Front Stage without seeing the Back Stage logistics.

Everything you do on your Front Stage creates value for your clients, and everything Back Stage has a direct link to your Front Stage. The Back Stage is about creating better and better support systems, based on Unique Ability®, that expand the impact of the Front Stage. Everything that occurs Back Stage is determined, measured, and judged by how well it contributes to the results achieved on the Front Stage.”

The MCM Modernization Process

Step 1: Comprehensive Practice Audit

Step 2: Detailed Modernization Strategy

Step 3: Modernization Onboarding

Step 4: Strategic Implementation

Take Your Self Modernization Audit Here: https://bit.ly/48h1Cfw

To reach out to us for help with modernizing your practice, visit our website at www.modernchiropracticmarketing.com

In this episode, I had the pleasure to sit down with Michael Shacklock DipPhysio, MAppSc, FACP, to discuss Neurodynamics and why and how to integrate this skill set into your chiropractic practice.

Michael received his graduate qualification at the Auckland School of Physiotherapy, New Zealand, in 1980. He worked in public hospitals in the medical, surgical, pediatrics, orthopedics, geriatrics, intensive care, and burns areas around New Zealand before being employed in private practices, treating spinal and sports injuries in Nelson with Michael Monaghan and Auckland with Margaret Franklin.

In 1985, he moved to Adelaide, Australia, where he worked at the Royal Adelaide Hospital and private practices around Adelaide. He completed a Graduate Diploma in Advanced Manipulative Therapy in 1989 and converted this to a Master’s degree at the University of South Australia in 1993. He was awarded a Fellow of the Australian College of Physiotherapists (Australian Physiotherapy Association) for his monograph and international best-seller textbook, Clinical Neurodynamics

If you are missing a key patient population dealing with nerve-related conditions, Neurodynamics Solutions may be the tool you need in your clinical tool belt.

Training in Neurodynamics Solutions will provide you with the following skills:

Understand how nerves move

Painless nerve root mobilizations

How to exclude neurodynamic disorders

Differentiate between musculoskeletal and neurodynamic components

Make a neurodynamic diagnosis

Technique progressions from low to high functional levels

How to create, select and perform the best techniques for your patients

Manual precision of neurodynamic technique

How to detect contraindications for neurodynamic treatment

If you’d like to find out more about Michael Shacklock and Neurodynamics, visit the website here: https://www.neurodynamicsolutions.com/