Hey Solving Inbound listeners. We’re excited to announce the launch of a new show. Introducing But We’re Different — a podcast for sales and marketing practitioners with a different mindset.

See, the way people buy has changed. In fact, it’s constantly changing. So why haven’t most companies changed the way they market and sell? The truth is, they're all thinking, “But We’re Different.” This doesn’t apply to us.

This mindset is why most companies, B2B and B2C, fail to adapt to changes in the marketplace and struggle to grow.

Hosted by Nick Bennett, and Zach Basner, But We’re Different is not just another sales and marketing podcast.

Our mission is to use the insights gained from helping hundreds of companies shatter this mindset and help you set up the strategies and lay out the tactics you need to unlock new growth within your company.

Now, in this feed, you can expect weekly episodes from our live virtual event, replays of any guest appearances on other great shows, and exclusives from the team of IMPACT sales and marketing coaches.

You can find but we’re different everywhere you listen to great podcasts.

We hope to see you over there.

Spotify

Apple Podcasts

Google Podcasts

But We're Different is recorded live every Tuesday at 3pm ET.

If you'd like to join us, you can register here: https://bit.ly/3S68gye

The rise of short-form content is a fascinating one. Platforms like TikTok have evolved from niche social entertainment platforms to one of the most influential tools on society today.

As businesses, we can't ignore the power of short-form video content on platforms such as TikTok, YouTube, and Instagram. Instead, we need to apply the principles of inbound marketing to these platforms.

In this episode of Solving Inbound, we explore the power of short-form content and the many opportunities they hold for organizations just like yours.

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Additional Resources:

Nearly 40% of social media natives use social media as their primary source for information: https://whatsnewinpublishing.com/route-to-increased-relevance-for-news-brands-reuters-digital-news-report-on-effectively-serving-young-audiences/

YouTube reports 1.5 billion users engaged with YouTube shorts in the past month: https://www.socialmediatoday.com/news/youtube-reports-that-15-billion-users-now-engage-with-youtube-shorts-conte/625587/

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Connect with us

Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9

Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus

Follow IMPACT on social media:

LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/

Facebook: https://www.facebook.com/impactbnd

Twitter: https://twitter.com/impactbnd?lang=en

Instagram: https://www.instagram.com/impactbnd/?hl=en

The path to inbound marketing success can take many different routes. Some of us start our careers with inbound sales and marketing, others take a bit more untraditional path to get there, On this episode of Solving Inbound, we're going to take you through the twists and turns of the journey of one of our favorite community members, Nathan Dube, on his way to success. 

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Additional Resources Industrial Packaging: https://www.industrialpackaging.com/

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Connect with us

Submit future episode ideas here: https://forms.gle/qUYvD8qBRZCiww4U9

Join IMPACT+, our online learning community: https://www.impactplus.com/what-is-impact-plus

Follow IMPACT on social media:

LinkedIn: https://www.linkedin.com/company/impactbnd/mycompany/

Facebook: https://www.facebook.com/impactbnd

Twitter: https://twitter.com/impactbnd?lang=en

Instagram: https://www.instagram.com/impactbnd/?hl=en