BE THAT LAWYER By cover art

BE THAT LAWYER

By: Steve Fretzin
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  • Summary

  • BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in personal discussions that will keep you entertained and coming back week after week.
    2020 Steve Fretzin
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Episodes
  • David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing

    David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing
    Apr 25 2024

    In this episode, Steve Fretzin and David Aaronson discuss:

    • Why sales has a bad reputation in the legal industry.
    • Being human before selling.
    • Properly utilizing the Universal Seven Principles of Persuasion.
    • Understanding the emotional decision-making that happens before the intellectual decision-making.

    Key Takeaways:

    • Sales has changed from hard selling to consultant selling.
    • There is power in social proof and in having authority. What are you doing to build relationships and authority in your area of expertise?
    • Look at what your competitors are doing and be an authority against those competitors. If they are creating lots of content online, you should be as well to compete with them.
    • Do your research on those you want to build relationships with to create unity with something beyond the superficial.

    "Just because the seven principles are there, doesn't mean they're going to happen naturally, you have to affect them." — David Aaronson

    Take the BE THAT LAWYER challenge at Fretzin.com!

    Thank you to our Sponsors!

    Lawmatics: https://www.lawmatics.com/bethatlawyer/

    Get Staffed Up: https://getstaffedup.com/bethatlawyer/

    Green Cardigan Marketing: https://greencardiganmarketing.com/

    Episode References:

    • ProVisors: https://www.provisors.com/
    • HubSpot: https://www.hubspot.com/
    • Thinking, Fast and Slow by Daniel Kahneman: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555
    • Yes! By Robert B. Cialdini: https://www.amazon.com/Yes-Scientifically-Proven-Ways-Persuasive/dp/1416570969

    About David Aaronson:

    As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes. We are dedicated to demonstrating how to utilize the 7 PoPs not just for marketing and sales, but for everyday decisions we all make. We utilize insights from both Robert Cialdini, Ph.D. author of Influence, the Psychology of Influence and Daniel Kahneman, Ph.D. winner of the Nobel Prize in Economics and author of Thinking, Fast & Slow.

    Connect with David Aaronson:

    Website: https://www.digitalinbound.com/

    Email: david@digitalinbound.com

    Phone: 323-428-2015

    LinkedIn: https://www.linkedin.com/in/davidcaaronson/

    LinkedIn: https://www.linkedin.com/company/digital-inbound/

    Connect with Steve Fretzin:

    LinkedIn: Steve Fretzin

    Twitter: @stevefretzin

    Instagram: @fretzinsteve

    Facebook: Fretzin, Inc.

    Website: Fretzin.com

    Email: Steve@Fretzin.com

    Book: Legal Business Development Isn't Rocket Science and more!

    YouTube: Steve Fretzin

    Call Steve directly at 847-602-6911

    Show notes by Podcastologist Chelsea Taylor-Sturkie

    Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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    34 mins
  • Sarah Victory: Building Your Business Through Expert Speaking

    Sarah Victory: Building Your Business Through Expert Speaking
    Apr 22 2024
    In this episode, Steve Fretzin and Sarah Victory discuss:Building your business without imploding. What to focus on whether you’re running a small or large firm.The biggest problems lawyers face when scaling. Getting business and leads from speaking and presentations. Key Takeaways:Become better in the face of hard challenges. Don’t wish your challenges were easier when you can get stronger. You can find great people, but you have to dare to do it. Do something brave every day to grow your business. Hire somebody before you think you need them. You can also look for people outside of the US and are not constrained by only those in your area.At speaking engagements, connect with people before and after. Network, connect, build relationships, and show your expertise. "I believe there's a form of marketing for everybody. And that usually is something you love to do." — Sarah Victory Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: Finding Your Own North Star by Martha Beck About Sarah Victory: CEO of The Victory Company & international best-selling Author, Sarah Victory, has spoken to over 3000 distinguished audiences, including 3 ½ million people, in Europe, the US, and South America, and is sought after for popular Podcasts, and TV and Radio Shows. She is the author of Double Your Business in One Year or Less! and Do Something Brave Every Day. Connect with Sarah Victory: Website: https://www.thevictorycompany.com/Email: sarah@thevictorycompany.comBook: How to Be Powerful: Insider Secrets to Brilliant Leadership, Sales, and SpeakingYouTube: https://www.youtube.com/@inspiringvictoryLinkedIn: https://www.linkedin.com/in/sarahvictory/Facebook: https://www.facebook.com/sarahvictory/Instagram: https://www.instagram.com/inspiringvictory/ Connect with Gary Johnson: Website: j2marketingconsultants.comEmail: garyj@j2marketingconsultants.comLinkedIn: linkedin.com/in/j2marketingconsultantsTwitter: twitter.com/j2consultants Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    36 mins
  • Robert Friedman: Before there is Marketing, there is Positioning

    Robert Friedman: Before there is Marketing, there is Positioning
    Apr 18 2024
    In this episode, Steve Fretzin and Robert Friedman discuss:Focusing on the client and what their needs are, both physical and psychographic. The five questions Robert asks each of his questions. Setting your aperture appropriately. Understanding your positioning and making it work for you. Key Takeaways:When you can position yourself precisely, you won’t attract everyone, but you will attract the right clients to your firm. You have to do both the strategy work and the research work to know that you’re landing in the right space with your branding. If your message is not resonating with your potential referral sources and clients, then workshop it. Ask for feedback and be willing to listen. You don’t want to spin your wheels when a simple change could bring business growth. Focus on what makes you unique and make sure that comes across to your clients and potential clients. "The number one way to differentiate is to really think about what you value and what you stand for and put that upfront." — Robert Friedman Take the BE THAT LAWYER challenge at Fretzin.com! Thank you to our Sponsors!Lawmatics: https://www.lawmatics.com/bethatlawyer/Get Staffed Up: https://getstaffedup.com/bethatlawyer/Green Cardigan Marketing: https://greencardiganmarketing.com/ Episode References: The Win Without Pitching Manifesto by Blair EnnsTake Robert’s Brand Strength Assessment for more information: https://www.fearlessbranding.com/resources/ About Robert Friedman: I am the founder of Fearless Branding. I work with experts in law and consulting who are at the top of their game, but whose firms are not realizing their full potential. They want bigger clients and more lucrative cases/engagements but they struggle to get traction with their ideal clients. Here’s what I find: Frequently, professional services and consulting firms deliver powerful, unique expertise but they don’t reap the rewards because the way they define their value is generic. They’re not controlling their own narrative. For over 20 years, I’ve worked with expert firms to transform the way they present themselves to their market. We define their unique brilliance and develop a winning narrative that answers their prospects’ most important question: “Why should we choose you.” My work delivers a complete brand transformation: I deliver firms a new way to talk about themselves and position themselves precisely in the minds of their ideal clients. Deliverables include brand identities, website (including all messaging), thought leadership marketing and guidance for the right language for business development conversations. Results are significant increase in average engagement size, driven by increased clarity and confidence. Before Fearless Branding I was in brand management for Kraft and other major food companies, and I was a “Mad Man” for big New York City advertising agencies. Connect with Robert Friedman: Website: https://www.fearlessbranding.com/LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
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    34 mins
Management Marketing Economics Politics & Government
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