“If you are not surrounded by people that think as big as you, that dream as big as you, that have these desires that come out of your heart, your soul, your mind, it is hard some days to keep believing in that dream.”

Welcome back to the Leverage Practice Podcast! Today, our host Stephanie Clairmont opens up about the role of self-awareness in the entrepreneurial journey. It's a candid look at the internal dialogues shaped by our past and how they can sometimes be barriers to growth. She talks about perfectionism, worth, imposter syndrome, and the incredible power of therapy and community support. Discover the formula that, despite life's inevitable challenges, has driven Stephanie to substantial financial success—and how you can apply it to your dreams.

Stephanie lays out the blueprint for establishing a successful online business, drawing parallels with the strategies local realtors use to gain exposure. Tune in as she discusses cultivating customer relationships through social media and email marketing, and the importance of having a scalable product or service to make it happen. This episode is a call to action to trust in your worth and the value you bring to the world.

Key Topics:

• The Leveraged Practice’s Biggest Launch Event Ever (00:42)
• Overcoming Self-Doubt and Imposter Syndrome in Entrepreneurship (07:08)
• Overcoming Fear and Believing in Your Dreams (13:35)
• The Formula for Making Millions Online (18:01)
• Your “Homework” For Today. How Can We Better Support Ourselves? (21:33)

If you enjoyed this episode, you might also enjoy:

• Ep. 242 Impact or Income – Can HealthCare Professionals have Both?
• Ep. 250 Me First Business: How to Make Yourself A Priority
• Ep. 251 Calendar Planning To Prevent Burnout

“I've seen it over and over again: a poorly written sales page just up on a website, or maybe a Link In Bio on Instagram, maybe even directly talking to people buying it. It doesn’t do much.”

Our host Stephanie Clairmont guides us through the evolution of her journey from a traditional dietitian to an online marketing expert. She’s spilling the beans on effective marketing strategies for healthcare professionals - because let's be real, popping a course up on your site and expecting miracles is wishful thinking, at best.

From the critical stages of building customer awareness to that pivotal moment they decide to hit 'purchase', you'll get a behind-the-scenes look at the nuts and bolts of the marketing machine. Expect real talk about the power of trust in the healthcare industry and why likability and being the preferred choice, is key. Take these teachings to the next step of implementation in the free Find Ideal Clients & Fill Your Programs Workshop in April!

Key Topics:

• Intro: Marketing an Online Course or Program (correctly!) (05:04)
• Mapping out the Customer Journey (07:22)
• Step 1 of the Customer Journey: Know (08:44)
• Step 2 of the Customer Journey: Like (09:35)
• Step 3 of the Customer Journey: Trust (and prefer) (11:08)
• Step 4 of the Customer Journey: Buy (12:00)
• Building the System within the Customer Journey (12:25)
• Online Presence and How People Get to Know You (13:11)
• How Those People Connect with You (14:14)
• What’s the Next Step? Opt-In (15:03)
• Recap of the Customer Journey System and Invitation to the Free Workshop: Find Ideal Clients & Fill Your Programs (17:27)

Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?
• Ep. 253 How to Use Online Marketing to Grow Your Health Practice
• Ep.254 Develop Your Online Presence

“We want people to find us online. We want to grow an online presence, even though it doesn't have to be gigantic, and it doesn't have to solely rely on social media.”

Ever wondered how a modest-sized email list and a handful of social media followers can catapult you into the realm of significant revenue and impact? In this episode of the Leveraged Practice Podcast, our host Stephanie Clairmont, tears down the facade that big numbers equate to business success. Her own path to steering a multimillion-dollar business began with just that—a small but mighty audience. And she’s here to guide you through the steps that can transform your marketing efforts from hopeful to triumphant, without the obsession over building a gargantuan following.

This isn't your run-of-the-mill chat about online presence; it's a deep dive into converting those social media scrolls into steadfast customers. You'll learn the secrets behind value-driven content that not only engages but also transitions your audience to eagerly clicking 'buy' on your health programs. Stephanie walks us through the various methods to polish your online presence, whether that's through blogging, guest posting, or even starting your own podcast. If you're ready to see your online health programs flourish, this episode is the golden ticket you've been waiting for.

Key Topics:

• Today’s Topic: All Things Online Presence for Healthcare Businesses (00:40)
• Myths Around Online Presence (04:28)
• Info on the Upcoming Workshop: Find Ideal Clients & Fill Your Programs (10:32)
• Developing an Online Presence through Search and SEO (13:38)
• Developing an Online Presence through Social Media (18:23)
• Developing an Online Presence through Ads (19:23)
• Developing an Online Presence by Contributing to Community (20:10)
• Wrap-Up (24:45)

Join us for our FREE 5-day workshop: Find Ideal Clients & Fill Your Programs
Happening April 1-5, 2024 at 12:00pm EDT Daily
In this free workshop, you’ll learn how to build an "email list" and expand your audience of potential clients, so you can market your programs and bring in more and more clients to expand your reach. Go to LeverageYourPractice.com to register!

If you enjoyed this episode, you might also enjoy:

• Ep. 228 How Many Followers Should You Have Before You Launch a Digital Program?
• Ep. 232 Do I Need an Online Presence to Launch a Digital Program?
• Ep. 253 How to Use Online Marketing to Grow Your Health Practice