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The Conscious Marketer

By: Richard Taubinger Kylie Slavik
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  • Summary

  • The Conscious Marketer podcast is for spiritual teachers, coaches, authors, and entrepreneurs who are committed to making an impact locally and globally. Hosts Richard Taubinger and Kylie Slavik understand the power of true transformation and online marketing. They work with their clients to build a strong foundation to drive growth and meaningful results and they are sharing it all on the podcast. Listen for strategies about launching in today’s digital space, marketing trends that will impact growth and behind the scenes stories about what it takes to be successful in the transformation information space today.
    © 2021 Conscious Marketer, All Rights Reserved
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Episodes
  • Expertly Crafting Your Story and Messaging

    Expertly Crafting Your Story and Messaging
    Jan 25 2024
    Feel overwhelmed by the complexities of marketing and storytelling? Tune into the latest episode where we delve into the art of crafting compelling narratives with guest Ben Patwa. Ben, a renowned messaging expert and business growth strategist, shares his extraordinary journey from an aspiring basketball player facing physical setbacks to a celebrated coach and consultant. Discover how his experiences shaped his understanding of human behavior and communication, skills vital for effective storytelling and marketing. This episode is packed with practical advice for entrepreneurs and marketers seeking to refine their storytelling techniques and make a lasting impact. Tune in to this new episode of The Conscious Marketer podcast — Expertly Crafting Your Story and Messaging Key points covered in this episode: 00:00:00 Introduction. 00:04:02 Overcoming Life-Threatening Health Crisis. Ben Patwa narrates his life-changing experience of overcoming a severe health crisis where both his kidneys failed, leading to emergency surgery. This pivotal moment in his athletic career marked the beginning of his journey into personal reinvention and resilience. 00:07:40 Transition from Athletics to Persuasion and Marketing. Ben discusses his transition from a successful athletic career to becoming an expert in persuasion, marketing, and storytelling. He attributes his skills in observation and behavioral mechanics to his success in both fields. 00:11:59 Ben's TED Talk Insights. Richard and Ben delve into the world of TED Talks, exploring the essence of delivering a message that resonates deeply with audiences. Ben emphasizes the importance of caring about what the audience needs to hear, rather than just focusing on self-expression. 00:15:58 The Art of Effective Communication. Ben discusses the necessity of aligning a talk's content with its core idea for maximum impact. 00:17:14 Audience-Centric Approach to TED Talks. Kylie inquires about crafting a TED Talk with a broad audience in mind. Ben suggests considering the audience's mindset, biases, and emotions you want to evoke.  00:24:50 Marketing for Different Levels of Consciousness. Ben offers profound insights into marketing strategies that cater to different levels of human consciousness. He elaborates on the importance of knowing how the target audience processes information and what matters to them. 00:27:48 The Art of Persuasive Communication. Ben provides a real-time demonstration of his thought process in crafting a message, emphasizing the importance of creating curiosity and building a narrative.  00:34:03 The Challenges of TED Talks and Idea Selection. Ben dives into the intricacies of TED Talks, discussing how certain topics may be shadow-banned or not fully embraced by the platform. 00:38:36 Matching the Message to the Audience and Occasion. Ben explores the importance of tailoring messages to suit the audience and the occasion, whether it's a TED talk, a corporate pitch, or a different platform. The necessity of understanding the audience's needs and expectations to effectively communicate and connect with them. Ben Patwa, a dynamic Messaging Expert and Business Growth Strategist, joins us today with his profound insights and expertise. Renowned for his work with entrepreneurs, TEDx speakers, and major organizations globally, Ben stands out as a master of communication, messaging, and innovative sales strategies grounded in neuroscience and behavioral psychology. His diverse journey, spanning roles as a professional athlete, executive coach, and advisor to startups, has equipped him with unparalleled skills in shaping impactful messages. His unique coaching approach not only pushes boundaries but also inspires clients to achieve new heights of performance. Rising rapidly as a thought leader in the consulting world, Ben Patwa is rapidly becoming a prominent and influential figure in the industry. Connect with Ben Patwa: Website: https://benpatwa.com/  Linkedin: https://www.linkedin.com/in/benpatwa/  Facebook: https://www.facebook.com/benpatwa/  Youtube: https://www.youtube.com/benpatwa  Instagram: https://www.instagram.com/benpatwa/?hl=en  ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday  
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    44 mins
  • The Art of Selling for Non-Salespeople

    The Art of Selling for Non-Salespeople
    Jan 18 2024
    Feeling uneasy about the world of sales? Dive into this episode where we demystify the art of selling, especially for those who don't consider themselves natural salespeople. Join Richard and Kylie as they welcome Nicole Cramer, a former teacher turned entrepreneurial sales and conversation coach. Nicole shares her unique journey from the classroom to the sales floor, revealing how she transformed her teaching skills into sales expertise.  This episode is a treasure trove for anyone who feels apprehensive about sales, offering insights into overcoming limiting beliefs and embracing your inner salesperson.  Discover her strategies for making sales feel natural and not "salesy," and understand why selling is ultimately about serving others. Tune in to this new episode of The Conscious Marketer podcast —The Art of Selling for Non-Salespeople Key points covered in this episode: 00:00:00 Introduction 00:05:17 Sales is a Form of Service. Nicole shares her philosophy that 'selling is serving,' changing the game for those averse to traditional sales approaches.  00:06:49 Overcoming the Fear of Sales. Nicole and Richard discuss strategies to help people see sales in a new light, focusing on relationship-building. 00:09:49 The Power of Authentic Conversations in Marketing. Kylie highlights the importance of genuine conversations in marketing. They discuss how reframing one's approach to conversations can lead to successful marketing strategies 00:15:33 Consultative Selling in Practice. Kylie shares her experience with a chiropractic office that successfully shifted to a high-ticket offering, guided by Nicole's advice. 00:17:42 Avoiding Sales Pitfalls. Richard steers the conversation to uncover common mistakes in sales. Nicole identifies key pitfalls such as going into conversations with a pitch mentality. 00:23:05 Directing Conversations Effectively. Nicole advises on the significance of understanding the purpose of each conversation. She suggests asking clients what would make the conversation successful for them.  00:29:42 The Myth of Outsourcing Sales. Richard discusses the common myth that sales and marketing can be entirely outsourced, especially for personal brands. 00:34:11 The 'Exactly What to Say' Method. Kylie asks about Nicole's approach, based on the book "Exactly What to Say." Nicole explains that the effectiveness of sales is not just in the words used but in the approach to conversations.  00:38:15 Sales as Personal Development. Richard reflects on how embracing sales can be a journey of personal development. He discusses how moving past old scripts and identities, and approaching sales with the right intention can transform lives.  00:44:17 Selling Beyond Products and Services. Nicole concludes by emphasizing the significance of selling belief in oneself. She describes sales as a process of convincing clients to trust in their decision-making and the possibilities that lie ahead. Nicole Cramer is a trailblazing entrepreneur and Sales Conversation Coach, renowned for her expertise in blending human connection, sales psychology, and strategic communication. She holds the distinction of being an Exactly What to Say™ Certified Guide. After a remarkable seven-year stint in corporate sales, Nicole ventured into founding her coaching and training company, focusing on empowering women to enhance their earning potential through masterful sales conversations. Her innovative approach transcends traditional sales tactics, integrating the art of conversation with the science of sales, making her a sought-after Keynote Speaker and Corporate Sales Trainer. Nicole's passion extends beyond her professional realm; she is an avid salsa dancer and a devoted dog parent to Cassie. Her current drive involves helping entrepreneurs and sales professionals redefine their sales strategies, ensuring they are authentic, effective, and deeply rooted in the principles of connection and engagement. Links: LinkedIn: https://www.linkedin.com/in/thenicolecramer  Facebook: https://m.facebook.com/TheNicoleCramer/  Instagram: https://www.instagram.com/thenicolecramer/  Website: www.thenicolecramer.com   Podcast: https://podcasts.apple.com/us/podcast/healthy-steps-with-nicoles-podcast/id1544145389  YouTube channel: https://www.youtube.com/channel/UCQCAa9pAS5AFvMGyRRcDChA ———————————————————————————————— The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs.  CONNECT WITH US Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business. The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath Website: https://consciousmarketer.com/ SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST New Episodes Released Every Thursday  
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    44 mins
  • Omni-Channel Marketing VS Single-Channel Marketing

    Omni-Channel Marketing VS Single-Channel Marketing
    Jan 11 2024

    Are you navigating the complex world of marketing and struggling to choose between omnichannel and single-channel strategies? 

    In this thought-provoking episode, Richard Taubinger and Kylie Slavik dissect the evolving marketing landscape, examining the rise and fall of various channels each year. 

    The key to success lies in mastering one platform before moving on to the next, rather than dabbling superficially in multiple channels.

    Join Richard and Kylie as they explore the nuances of choosing the right marketing channel, the balance between focus and diversification, and the dynamic nature of today's marketing platforms.

    Tune in to this new episode of The Conscious Marketer podcast — Are Referrals That Important?

    Key points covered in this episode:

    00:00:00 Introduction.

    00:00:13 The Essence of Marketing Channels. Richard dives into the heart of omnichannel versus single-channel marketing. He illustrates the changing landscape of marketing channels, emphasizing the importance of depth over breadth in channel engagement.

    00:02:25 Kylie Slavik's Insight on Channel Selection. Kylie discusses the strategic importance of choosing a primary and a secondary marketing channel. She advocates for selecting channels based on personal medium preferences, using her long-form copywriting experience as an example.

    00:03:42 The Evolution of Marketing Platforms. Richard reflects on the history of Facebook's advertising impact. He narrates his early experiences with Facebook ads, illustrating the platform's revolutionary role in targeted marketing and the rise of direct-to-consumer brands.

    00:09:20 Leveraging Video for Impact. Kylie discusses the Video Short Summit held in March 2023, highlighting the power of storytelling in short-form videos. She emphasizes the significance of using videos, even brief ones, to engage audiences.

    00:14:21 The Art of Content Creation and Learning. Kylie delves into the importance of being in a constant learning mode to enhance content creation. She shares her experience with a course that transformed her approach to content, emphasizing the impact of storytelling and creativity in marketing, particularly on platforms like Facebook.

    00:17:42 Repurposing Content Across Platforms. Kylie shares her experience of turning a popular Facebook post into an engaging email. This example illustrates the efficiency of repurposing content across different platforms.

    00:18:39 Speed and Efficiency in Content Creation. Kylie shares her approach to content creation, emphasizing that once a solid idea is formed, the writing process can be swift and effective. She discusses her quick turnaround in creating a post inspired by innovative marketing strategies.

    00:21:14 Activating the Reticular Activation System. Richard discusses the concept of the reticular activation system in the context of marketing. He suggests that staying observant and curious enhances the ability to create relevant and engaging content for audiences.


    ————————————————————————————————

    The Conscious Marketing Movement is all about building a community of conscious leaders, creators, and entrepreneurs. 

    CONNECT WITH US

    Join Richard and Kyle in their Facebook group so you can learn how to use conscious marketing in your business.

    The Marketers Path Facebook Group https://www.facebook.com/groups/themarketerspath

    Website: https://consciousmarketer.com/

    SUBSCRIBE TO THE CONSCIOUS MARKETERS PODCAST

    New Episodes Released Every Thursday

     
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    23 mins
Marketing Economics
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