Georgios Grigoriadis, Founder and CEO of Baresquare, an AI-driven analytics platform, discusses his career journey from data scientist to founder and the development of Baresquare. He shares how the tool leverages AI-powered insights for marketing analytics, the challenges and opportunities in B2B marketing, and the potential of AI to empower individuals in marketing rather than replace them.

About Baresquare

Baresquare redefines data analytics by transitioning from traditional dashboards to proactive, AI-powered insights delivered directly to the right person at the right time. Baresquare pioneers a new approach where manual dashboard analysis and human intervention are unnecessary for identifying crucial business events and their underlying causes. This frees marketers, strategists and analysts to focus on creative endeavors and expanding business opportunities while providing insight that no other data set can provide.

About Georgios

Georgios Grigoriadis is a data advocate and the founder and CEO of Baresquare, a tech startup turning data analytics on its head by shifting from traditional dashboard-based analysis to proactive AI-powered insights, delivered directly to the right person at the right time. Fueled by the belief that data should empower, not overwhelm, Georgios built Baresquare to transform complex analytics into clear, useful answers for anyone to understand.

Time Stamps

[00:46.1] – Georgios discusses what led him to build Baresquare.

[06:11.9] – How can marketeers use Baresqaure?

[06:48.8] – Georgios shares if he thinks the B2C industry is further ahead in using analytics.

[19:47.1] – Georgios offers some marketing advice.

[17:52.4] – Should young people embark on a marketing career? Georgios shares his opinions.

[24:51.9] – Georgios and Mike talk about the future of AI and its impact on the industry.

[31:48.9] – Georgios’s contact details

Quotes

“Baresquare today is turning data analytics on its head. And, we are not talking in terms of tables and numbers, but rather in terms of words and paragraphs." Georgios Grigoriadis, Founder and CEO at Baresqaure.

“It’s very frustrating when those insights, they don’t find themselves driving action. But action, it’s more a matter of communication. It’s bringing people together and aligning their understanding.” Georgios Grigoriadis, Founder and CEO at Baresqaure.

Follow Georgios:

Georgios Grigoriadis on LinkedIn: https://www.linkedin.com/in/georgiosbaresquare/

Baresquare website: https://baresquare.com/

Baresquare on LinkedIn: https://www.linkedin.com/company/baresquare/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Stefan Debois is the CEO and Co-Founder of Pointerpro, an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation.

About Pointerpro

Pointerpro is an all-in-one assessment software platform where users can create online questionnaires and surveys that auto-generate personalised advice and reports into PDF.

About Stefan

Stefan Debois has a background in engineering and has over 15 years’ experience in Enterprise Software. Stefan’s experiences are foundational to Pointerpro, which he co-founded in 2012.

Time Stamps

[00:50.2] – Stefan shares what led him to co-founding Pointerpro and what the software does.

[08:41.2] – Stefan explains how Pointerpro can be used for lead generation.

[11:42.5] – What is the future of Pointerpro?

[17:43.4] – Stefan shares what marketing tactics are used to promote Pointerpro.

[22:50.2] – What is the best piece of marketing advice you’ve been given?

[24:45.3] – Where to go for more information and Stefan’s contact details.

Quotes

“Double down on what works instead of trying to experiment with new things all the time. That doesn't mean that you don't have to do experimentation…but don't fall into the shiny new object syndrome… double down on what works.” Stefan Debois, CEO and Co-Founder at Pointerpro.

Follow Stefan:

Stefan Debois on LinkedIn: https://www.linkedin.com/in/stefandebois/

Pointerpro Website: https://Pointerpro.com/

Pointerpro LinkedIn: https://www.linkedin.com/company/Pointerpro/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Emir Zecovic, an experienced marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products.

Emir highlights how marketers often miss opportunities by not focussing on large non-English speaking markets like South America and India. He shares why marketers should be data-obsessed to understand what influences the buying journey, and why working within start-ups may offer new marketers greater career opportunities.

About TextGrid, 12min and OpenGraph

TextGrid offers communication APIs for SMS, MMS, voice and email. With cloud communications, businesses are empowered to build, scale and innovate.

12min is a platform that chooses, reads and summarises the most important non-fiction books.

OpenGraph generates meta tags and social media previews for any URL on the web in a few simple steps.

About Emir

Emir Zecovic is CMO at 12min and is currently also in transition between roles as CMO at TextGrid and Senior Business Development Consultant at OpenGraph. He is a determined, data-driven and versatile marketer with over 7 years of experience in managing teams, devising and implementing growth strategies for SaaS B2B and B2C companies.

Time Stamps

[00:51.1] – Emir shares how he got to this point in his career.

[04:46.8] – Emir discusses why it is important not to overlook non-English speaking markets.

[08:49.7] – Emir shares his approach to marketing as a CMO.

[16:27.0] – How does Emir encourage form fills?

[20:26.8] – What impact is AI going to have on the industry.

[23:58.1] – Emir offers some career advice to new marketeers.

[26:42.9] – Emir’s contact details.

Quotes

“Trying to be as international as possible in a business is always a good idea, don't underestimate countries you're not familiar with.” Mike Maynard, Managing Director at Napier.

“I've heard people say that they don't like Google Ads or Facebook ads or SEO, but I doubt anybody has ever said that they regret having a good email list” Emir Zecovic, CMO at 12min

Follow Emir:

Emir Zecovic on LinkedIn: https://www.linkedin.com/in/emir-zecovic-074882166/

TextGrid Website: https://textgrid.com/

TextGird LinkedIn: https://www.linkedin.com/company/textgrid/

OpenGraph Website: https://www.opengraph.xyz/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547