Suvi Reinikkala, Marketing Director, led the global launch of Koskenkorva Vodka 'Climate Action' - the World's first vodka made entirely with regeneratively farmed barley. Suvi shares the fascinating story of how a small Finnish village is fighting the climate crisis by making vodka. 

Host: Christian Budtz

Short cuts: 

04:15  The cultural connection between Finland and vodka

06:00  The story of Koskenkorva Vodka

12:00  The 'Drink Sustainably' brand platform 

17:30  Unpacking the impact of regenerative farming 

21:30  How to make sustainability entertaining

24:30  From brand idea to real business transformation

30:45  Tracking impact

33:00  The path to commercial sustainability

36:00  The future role for marketing, innovation and brands 

Lauren Bartley, Sustainability and CSR Director at the Danish B Corp fashion brand GANNI, shares her insights into how being scrappy can make a smaller brand punch above its weight in the quest to change a global industry for the better. Lauren also discusses transparency, circularity and the power of fashion to change culture. 

Host: Christian Budtz  

Short cuts:  
02:25  Lauren's journey in fashion 
08:30  The state of the fashion industry 
15:00  How GANNI is working with circularity
18:30  The dialogue with the GANNI community 
24:00  Lauren's take on sustainable consumption 
27:30  GANNI's new strategy
30:00  From carbon off-setting to carbon in-setting
35:00  GANNI's opportunity as a smaller player
40:45  Why Lauren feels optimistic working in fashion 

Short cuts:
02:30  Johan's view on creativity, advertising and innovation
06:45  The story of how Doconomy started 
12:00  Johan explains the award-winning tool "The 2030 Calculator" 
17:25  The big idea behind the DO Black project with MasterCard 
22:00  How Doconomy is making sense of data 
31:00  Johan's philosophy on radical innovation 
39:00  Advice for advertising creatives