You Are The Brand  By  cover art

You Are The Brand

By: Mike Kim
  • Summary

  • You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead. Themes: Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching
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Episodes
  • 417: How to Set Higher Fees and Price for Profit with Robert Fukui
    May 7 2024

    Are you ready to break through the barriers that have been capping your earnings and holding back your business growth? In this episode, we sit down with the mastermind consultant Robert Fukui to dissect the financial strategies that will revolutionize the way you think about pricing, productivity, and profitability. Whether you're a solopreneur or a seasoned business owner, this conversation is your golden ticket to scaling your enterprise and commanding the fees you truly deserve.

    Prepare to dive deep into the insights that could redefine your entrepreneurial journey. Tune in now to ensure your business not only meets customer needs but also fulfills your personal and financial aspirations.

    In this episode, you will:

    • Discover why doubling your prices might be the smartest move you could make, and how to do it without losing clients.
    • Learn to reframe how you view expenses and maximize every dollar for strategic business growth.
    • Understand the critical difference and why it matters for your business's future.
    • Find out how AI and tech advancements can be opportunities, not threats, for your business.
    • Get the motivation to demand higher fees and insights on avoiding the common pricing pitfalls that are stunting your business's potential.

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

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    43 mins
  • 416: Fractional Consulting Gigs Are All the Rage, Here’s How to Find and Land Them with Jen Ternay
    Apr 30 2024

    Unlock the secrets to thriving in the dynamic world of fractional consulting with Jennifer Ternay. This episode is a treasure trove of insights into the art of leadership in temporary roles.

    In this episode, you will hear:

    • The concept and nuances of fractional consulting, including the differences between interim and ongoing roles.
    • Strategies for handling team dynamics and skepticism as a temporary leader, and the significance of discretion when leveraging past experiences.
    • Pricing and packaging services for client engagements, maintaining confidentiality, and integrating personal lifestyle into work.
    • Tips for building a successful lifestyle business in fractional consulting and securing diverse income streams.

    Connect with Jennifer:

    • jenniferternay.com
    • Jennifer on LinkedIn

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    Show more Show less
    38 mins
  • 415: How to Prep For and Get the Best Out of Your Next Photo Shoot with Charissa Yong
    Apr 23 2024

    Unlock the full potential of your personal brand with the insights shared by the incredible Charissa Yong. If you've ever felt camera-shy or uncertain about what to wear, our discussion on using props, colors, and strategic wardrobe choices will transform your approach to photo shoots, ensuring your images leave a lasting impact and authentically represent the professional you are.

    In this episode, you will hear:

    • Personal branding photography tips to enhance professional image and resonate with audiences.
    • Overcoming confidence issues and using props, colors, and wardrobe choices to convey personality in photos.
    • The significance of photographer-client chemistry.
    • Preparation for a photo shoot, including creating a comprehensive shot list and outfit selection reflecting brand identity.
    • Importance of maintaining a fresh digital persona with updated images on websites and social media.
    • Logistics of photoshoot day, focusing on nutrition, rest, and managing the physical demands of modeling.

    Connect with Charissa

    • charissahyongphotography.com
    • instagram.com/charissahyongphotography
    • linkedin.com/in/charissahyong

    Connect with Me on Social

    • Instagram
    • LinkedIn
    • Facebook
    • Twitter
    • YouTube

    Follow and Review:

    We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

    Episode Credits

    If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

    Show more Show less
    36 mins

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These podcasts are golden!

I have been listening to these Mike Kim podcasts continually all week. They are gold! There is so much great actionable info here and Mike makes it so easy to understand. It was such a relief to find this treasure trove after feeling like there was no hope for me and my wonky personal brand. Tons of great info from Mike and from his many relevant and inspiring guests. Thank you, Mike!!!

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