Serve Scale Soar® By cover art

Serve Scale Soar®

By: Brandi Mowles
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  • Summary

  • Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.


    Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.
    © 2024 Serve Scale Soar®
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Episodes
  • The Art Of Cold Calling: Strategies That Work With Ashley Monk

    The Art Of Cold Calling: Strategies That Work With Ashley Monk
    Apr 30 2024

    In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.

    Topics Covered In This Episode:

    1. Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.
    2. Ashley Monk's journey from starting at $500 per month to now charging over $10,000 per month showcases the possibilities of growth in the industry and the importance of perseverance.
    3. Persistence and resilience, as well as developing a thick skin, are crucial qualities for success in cold calling and outreach in the ad management industry.
    4. Buying lead lists with specific criteria from platforms like Fiverr can be an informed approach to finding potential clients for cold calling.
    5. For every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for obtaining discovery calls, emphasizing the need for consistency and perseverance in cold calling efforts.
    6. Building referral partners and understanding the target niche's preferences and behaviors are key strategies for successful outreach in the ad management industry.
    7. Tailoring communication and appearance to align with the expectations of different verticals is essential for effective outreach, such as being more formal for traditional organizations and more casual for online businesses.
    8. Understanding the target niche and where they spend their time is crucial for reaching them effectively, as the tactics and preferences for outreach can vary by industry.


    Loved This Episode? Check Out More Here. ⬇️

    CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALS

    Find the full show notes at: https://brandimowles.com/216

    Additional Resources:
    Join Brandi for a Live Free Training for Ad Managers and Future Ad Managers at http://Brandimowles.com/adtraining

    Follow Onya Marketing on Facebook: https://www.facebook.com/onyamarketing

    Follow Ashley Monk on Instagram: https://www.instagram.com/iamashleymonk/

    Follow Ashley Monk on LinkedIn: https://www.linkedin.com/in/ashleymonk/


    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

    Follow Brandi on Instagram: https://www.instagram.com/brandimowles

    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
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    38 mins
  • Behind The Scenes Of My Reading List For Quarter 1

    Behind The Scenes Of My Reading List For Quarter 1
    Apr 23 2024
    In the ever-evolving world of entrepreneurship, staying ahead of the game often means seeking knowledge and insights from various sources. To dive deeper into this, I share an in-depth behind-the-scenes look at my reading list for the first quarter of 2024. With a clear goal of doubling my company's revenue from $1,000,000 to $2,000,000, my intentional choice of reading materials reflects both my commitment to personal and business growth.


    Topics Covered In This Episode:
    1. Brandi reads "10x is Easier than 2x" and "Chill and Prosper" by Denise Thomas, preferring the latter for beginner entrepreneurs and its money mindset content.

    2. Brandi implements time management strategies from "The Perfect Day Formula" by Craig Ballentine, focusing on marketing and sales in the first 90 minutes and structuring a perfect week schedule.

    3. She discusses the benefit of reading 10 pages of nonfiction daily, linking it to business growth, and has shifted to reading using Kindles before bed.

    4. "Buy Back Your Time" by Dan Martell impacts Brandi's hiring perspective and time audit strategies, while introducing the concept of a replacement ladder for hiring in business.

    5. The importance of investing in people to support programs and achieving success through a sequence is highlighted.

    6. Brandi reflects on scheduling her day around her most productive periods of time and discusses the importance of making schedule adjustments to protect that time.

    7. Brandi recommends various books for different needs, from hiring to sales, marketing, and understanding human design personalized business ecosystems.


    Loved This Episode? Check Out More Here. ⬇️

    CLICK HERE TO STEAL MY 3 PHASE ONBOARDING PROCESS TO WOW YOUR CLIENTS AND GET A FLOOD OF REFERRALS

    Find the full show notes at: https://brandimowles.com/215

    Additional Resources:
    Buy Back Your Time: Dan Martell

    10X is Easier Than 2x: Dan Sullivan

    Chill and Prosper: Denise Thomas

    The Perfect Day Formula: How to Own the Day and Control Your Life

    Human Design For Business: Jamie Palmer

    Exactly What to Say: Your Personal Guide to the Mastery of Magic Words Phil Jones



    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

    Follow Brandi on Instagram: https://www.instagram.com/brandimowles

    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
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    32 mins
  • Generalist to Specialist: The Power of Niching Down

    Generalist to Specialist: The Power of Niching Down
    Apr 16 2024

    In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract clients more easily, and streamline your systems. This focus aligns with the 3 pillars of success – consistent clients, expert knowledge, and scalable systems.


    Topics Covered In This Episode:
    1. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience, providing exceptional value in that niche.

    2. Specializing in a niche allows for higher profits, easier client attraction, and the opportunity to charge more based on the value brought to the table.

    3. Niching down is essential for standing out in the competitive freelance market, as clients seek experts rather than generalists.

    4. The three-layer deep niche test is a powerful way to narrow down your niche and specialize in a particular area, boosting your competitive advantage.

    5. When starting out, it’s beneficial to prioritize either local or online businesses for 90 days to determine which niche aligns best with your interests and goals - listen to your intuition and choose the niche that feels right for you.

    6. It's okay to take on clients outside of your niche if they align with your interests and can pay your fee, especially when beginning your freelance business.

    7. You have the flexibility to pivot and change your niche at any point, and niching down shouldn't be a reason to delay getting started in your freelance business.

    Loved This Episode? Check Out More Here. ⬇️

    CLICK HERE TO LEARN HOW AND WHEN TO NICHE YOUR SERVICES SO YOU CAN SCALE


    Find the full show notes at: https://brandimowles.com/214

    Additional Resources:

    CLICK HERE FOR THE 45 PREMIUM SERVICE LIST

    CLICK HERE TO REGISTER FOR THE CONFIDENT AD MANAGER TRAINING


    Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650

    Follow Brandi on Instagram: https://www.instagram.com/brandimowles

    Follow Brandi on Facebook: https://www.facebook.com/Brandiandcompany
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    23 mins
Leadership Marketing Career Success Economics
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