The Psychology of Copywriting By cover art

The Psychology of Copywriting

By: Geoff Kullman
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  • Summary

  • Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
    2020-2021 Geoff Kullman
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Episodes
  • 69: Why You Should Email Your List DAILY w/ Daniel Throssell

    69: Why You Should Email Your List DAILY w/ Daniel Throssell
    Dec 20 2022

    DANIEL'S WEBSITE:

    This might be my favorite copywriter site of all time. 

    persuasivepage.com

    PARALLEL WELCOME SEQUENCE:

    Sign up. You won't regret it!

    persuasivepage.com/parallel-welcome-sequence

    GEOFF'S ACTION EMAIL BOOTCAMP (FREE):

    Sign up today!

    CONNECT WITH DANIEL:

    Website: persuasivepage.com
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    45 mins
  • 68: Email Copywriting, Productizing Your Services, AND Writing A Book About Poop... w/ Liz Wilcox

    68: Email Copywriting, Productizing Your Services, AND Writing A Book About Poop... w/ Liz Wilcox
    Dec 13 2022

    LIZ'S WEBSITE:

    Check out this 90s-inspired design!

    lizwilcox.com/

    EMAIL STAIRCASE TRAINING :

    It's only $12... this is a no-brainer!

    lizwilcox.thrivecart.com/email-staircase/

    GEOFF'S ACTION EMAIL BOOTCAMP (FREE):

    Sign up today!

    CONNECT WITH LIZ:

    Website: lizwilcox.com

    Instagram: @thelizwilcox
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    1 hr
  • 67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden

    67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden
    Dec 6 2022

    In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with Breanna. Listen in...

     

    What To Look For In This Episode:

    • The importance of networking (even for introverts) and the POWER of LinkedIn
    • How to start (and find) clients that have worked with big agencies but need the smaller, boutique approach you offer.
    • How to get your first few clients

     

    Resources:

    • Suden PR website – sudenpr.com
    • ACTION Email Bootcamp – ACTIONEmailBootcamp.com

     

    Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions
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    37 mins
Marketing Economics
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Profile Image for Jules F

Well disgust topic

Geoff Always has good podcasts, and I am a regular. Sadly, I listen to this podcast after I was driving home from the grocery store. But it has some really cool ideas about how do use disgust and story-based marketing in your copywriting

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