The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:28 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:21 Content Spotlights

ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/

PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks

00:33:16 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:41:11 Marketing Tech and Apps

ROGER: It’s all about quitting Adobe Creative Cloud:

Replace PhotoShop - Photopea: https://www.photopea.com/

Replace Audition - Audacity: https://www.audacityteam.org/

Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve

PASCAL: It’s all about new and free products from Adobe:

Adobe free social media scheduler https://new.express.adobe.com/schedule

Adobe free podcast recording and editing solution https://podcast.adobe.com/studio

00:53:50 Film Marketing

AN OFFICER AND A GENTLEMAN (1982)

Director: Taylor Hackford

Writer(s): Douglas Day Stewart

Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr

Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love.

We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and...

The one about naked audiences, YouTube changes and the film ‘Hidden Figures’ - TG115

Here are your hosts, Roger and Pascal.

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

ROGER: Confidence-building Peachaus spot puts audience in their undies by Amy Houston in The Drum: https://www.thedrum.com/news/2024/03/06/ad-the-day-confidence-building-peachaus-spot-puts-audience-their-undies

PASCAL: YouTube CEO Announces The Biggest YouTube Changes by Judah Lee for TubeBuddy: https://www.youtube.com/watch?v=pyGCilKAW6U

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

ROGER: It’s all about apps I’d forgotten about: Click To Tweet: https://clicktotweet.com/ Find out what people think of your brand: https://brand24.com/

PASCAL: It’s all about new(ish) video editing apps: LightCut: https://www.dji.com/uk/downloads/djiapp/lightcut the perfect video editing app for very busy content creators and marketers Invideo: https://invideo.io/ to start experimenting and improving your skills with AI-powered video editing platforms

HIDDEN FIGURES (2016)

Director: Theodore Melfi

Writers: Theodore Melfi and Allison Schroeder

Starring: Taraji P. Henson, Octavia Spencer, Janelle Monáe, Kevin Costner, Kirsten Dunst, Jim Parsons, Mahershala Ali, Aldis Hodge, and Glen Powell.

Music by: Hans Zimmer + tracks by Pharel Williams

Tagline: Meet The Women You Don’t Know, Behind the Story You Do.

We talk about the marketing of Hidden Figures and why so few people outside the USA have heard of the film, including Roger himself!

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

· In the News.

· Content Spotlight

· This Week in History

· Marketing Tech and Apps

· Film Marketing

Please subscribe and leave comments and suggestions in the usual places. Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA

Pascal Fintoni: https://pascalfintoni.com/

Roger Edwards:

The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:38 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:58 Content Spotlights

ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02

PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni

A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.

00:38:35 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:48:02 Marketing Tech and Apps

ROGER: It’s all about giving a speech.

Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172

Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943

PASCAL: It’s all about creating content with more depth and authority.

Research the current findings and observations from research papers: https://consensus.app/search/

Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com

00:56:02 Film Marketing

Southern Comfort (1981)

Director: Walter Hill

Writers: Michael Kane, Walter Hill, David Giler

Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast

Music by: Ry Cooder

Tagline: It’s the land of hospitality... unless you don’t belong there.

Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

• In the News.
• Content...