Let's Book Clients!  By  cover art

Let's Book Clients!

By: Michelle Braswell
  • Summary

  • The fun and interactive podcast where entrepreneurs connect, learn, and grow, both personally and professionally.You'll get a weekly dose of encouragement, out of the box marketing strategies, referral tips, and entertaining expert interviews, in a conversational format, to get you the business of your dreams! (Formerly known as The Wedding Pro Show.)
    © 2024 Let's Book Clients!
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Episodes
  • From Stranger to Connection: Your Guide to Thriving at Networking Events
    Jul 6 2023

    Introduction:

    • Making connections at networking events is crucial for growing your business.
    • Learn effective strategies and practical tips to turn unfamiliar faces into valuable contacts and potential clients.

    Key Points:

    1. Set Your Intention:
    • Before the event, set a clear intention of what you hope to achieve by making connections.
    • Having a specific goal in mind gives you focus and motivation throughout the event.
    1. Be Genuine and Approachable:
    • Wear a warm smile, maintain open body language, and be approachable.
    • Initiate conversations and show sincere interest in others.
    • Everyone is in the same boat, looking to connect.
    1. The Power of Active Listening:
    • Practice active listening to show genuine curiosity about the person you're speaking with.
    • Ask open-ended questions to encourage them to share more about themselves and their business.
    • Building a deeper connection and showing value in their input.
    1. Find Common Ground:
    • Look for common interests, experiences, or industry-related topics to establish a rapport.
    • Shared ground creates an instant connection and makes the conversation flow naturally.
    • Identifying potential areas for collaboration or partnerships.
    1. The Power of Follow-Up:
    • Making connections at the event is just the beginning.
    • Follow up with personalized emails or connect on social media.
    • Express pleasure in meeting them and explore ways to continue the conversation or work together.

    Practical Exercise: The Three-Question Technique:

    • Prepare three open-ended questions as conversation starters before the event.
    • Use these questions to spark interesting discussions and learn more about the person you're speaking with.
    • Practice using them during the event to create deeper connections and meaningful conversations.

    Conclusion:

    • Implement these strategies to navigate networking events with confidence.
    • Making meaningful connections takes time and effort, so be patient and persistent.
    • Each connection brings you closer to booking more ideal clients and growing your business.

    Remember to visualize yourself applying these strategies at a networking event and watch your confidence soar as you make connections that positively impact your business.

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    8 mins
  • Maximizing Profit Margins in a Challenging Business Economy
    Jun 29 2023

    Throughout this episode, I really emphasized the importance of personalization in business interactions. 

    It's all about creating a unique and memorable experience for our customers. 

    I truly believe that this is what sets us apart from our competitors and keeps our customers coming back for more.

    Another key point that I made was the need for adaptability and flexibility in today's challenging business economy. 

    It's crucial that we constantly evaluate and adjust our strategies to meet the evolving needs of our customers and the market. 

    This is how we stay ahead of the game and continue to thrive.

    To sum it all up, the most valuable lesson from this podcast is to focus on high-value opportunities, streamline our operations, utilize upselling and cross-selling techniques, and incorporate personalization in our business interactions. 

    By implementing these strategies and staying flexible, we can maximize our profits and reduce overwhelm in this challenging business economy.

    So, are you ready to take your business to the next level and thrive in any economic climate? 

    I highly recommend tuning in to this episode of "Let's Book Clients" to learn how. 

    It's packed with valuable insights and practical tips that can make a real difference in your business.

    [00:02:10]
    Maximizing profits in a challenging business economy
    Practical tips for navigating an ever-changing business economy and maximizing profit margins.

    [00:04:23]
    Streamlining operations and optimizing time
    Tips for identifying and optimizing internal processes to save time and reduce costs.

    [00:05:33]
    Upselling, cross-selling, and down selling strategies
    The importance of offering additional products or services to enhance customer satisfaction and increase profit margins.

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    11 mins
  • Networking Beyond Business Cards: How to Make Genuine Connections
    Jun 21 2023

    Are you tired of going to networking events and feeling like you're just wasting your time? 

    In this episode of "Let's Book Clients," I'm going to spill the beans on my personal experiences and give you some awesome tips on how to keep those connections alive! 

    Trust me, it's all about staying connected and nurturing those relationships. 

    I've got ten amazing ways to show your appreciation and strengthen those bonds, like sending a handwritten thank you note, showing up to their events, and just being grateful and thankful. 

    So, before you head out to your next networking event, keep these tips in mind and be sure to follow up with your new contacts. 

    Tune in now to learn more!

    Networking Events [00:01:24] Michelle talks about the importance of networking events and shares her personal experiences of meeting people at such events.

    Nurturing Relationships [00:03:20] Michelle emphasizes the importance of nurturing relationships with people met at networking events and shares how she has built strong connections with people she met at such events.

    Ten Ways to Show Gratitude [00:04:27] Michelle provides ten ways to show gratitude and make deeper connections with people met at networking events, including sending a handwritten thank you note, publicly acknowledging them on social media, and referring business their way.

    Notable mentions:

    • Business Boutique event by Dave Ramsey: 00:01:24
    • Jasmine Starr: 00:02:24
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    8 mins

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