Creative Agency Account Manager Podcast By cover art

Creative Agency Account Manager Podcast

By: Jenny Plant - Account Management Skills Ltd
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  • Summary

  • This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.
    @Account Management Skills Ltd
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Episodes
  • How to win without pitching, with Shannyn Lee

    How to win without pitching, with Shannyn Lee
    Apr 23 2024
    Welcome to episode 112. I’m joined by Shannyn Lee, Managing Director of Win Without Pitching ®, which is widely recognised by the creative industry as one of the best quality sales training programs because it's specifically tailored to agencies. This episode will be particularly valuable for you if your job at the agency is winning new business and you'd like to know how to do that without having to go through a costly pitch process. During our chat, Shannyn shares: - the Win Without Pitching ® principles - what it takes to circumnavigate a client's pitch process - the common sales challenges faced by agencies today - her advice for agency owners who want to stand out in the market, and lots more. Please visit the Win Without Pitching ® website (https://www.winwithoutpitching.com) to find out more about everything the company does, find which workshops are coming up. and to buy Blair Enns’ book, ‘The Win Without Pitching Manifesto’, which is practically the industry bible. You can connect with Shannyn Lee on LinkedIn: https://www.linkedin.com/in/shannyn-lee-2a32846/ If you're listening to this episode in April 2024 we are opening enrolments for our May Account Accelerator™ training for those in the agency who are responsible for existing client growth. If your job is to manage client relationships and grow your accounts, check out the details on my website: https://www.accountmanagementskills.com/account-accelerator
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    40 mins
  • How a workshop culture builds high performing agency teams, with Alison Coward

    How a workshop culture builds high performing agency teams, with Alison Coward
    Apr 9 2024
    Welcome to episode 111. This episode will be particularly relevant for you if you're heading up the agency or you're in charge of an agency team. Alison Coward is the founder of Bracket, a consultancy that partners with ambitious, forward-thinking companies to help them build high-performing and collaborative team cultures. She is a culture strategist, workshop facilitator, coach, trainer, keynote speaker and author of “A Pocket Guide to Effective Workshops” and “Workshop Culture: a guide to building teams that thrive”. Alison shares some data backed insights, some brilliant tips and actionable strategies for high performing teams, including: - why agency teams typically end up not working well together and how to address the issues - why creating a workshop culture is a solution to better collaboration and teamwork - how to make all the meetings you have more efficient and effective - her five pillar framework for implementing a workshop culture in your agency Connect with Alison: https://linkedin.com/in/alisoncoward https://www.bracketcreative.co.uk https://www.workshopculture.co.uk https://amzn.eu/d/h4VDgST Many agency owners ask me to help their client facing team with account management. Some don't have dedicated account managers, but they still want predictable client retention and growth, a repeatable, client centric client management process as well as ultimately a competitive advantage. According to Gartner, 80% of your future profits are going to come from 20% of your existing clients. Currently, many of my programme participants are just three months in and already getting very impressive account growth results, and this is down to them being coachable and also taking action on what we're covering, with me supporting them with the implementation. So if you're in charge of a client facing team, or maybe someone in your team is responsible for account growth and could potentially benefit from upskilling and having a strategy, then check out the details of my one year Account Accelerator training and coaching programme. You can find all the details at https://www.accountmanagementskills.com
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    37 mins
  • Selling your agency in 2024, with Jonathan Baker

    Selling your agency in 2024, with Jonathan Baker
    Mar 26 2024
    Welcome to episode 110. This episode is for you if you're an agency owner either interested in buying agencies to grow, or selling your agency at some point. It's also enlightening if you work in an agency and you want to understand the process of mergers and acquisitions. Jonathan Baker, Practice Lead in M&A at Punctuation joins me and shares a lot of tips and insights about the buying and selling process, including: - the current state of M&A and why right now might be a really good time to sell - the impact of AI on the changing agency landscape and his advice for content marketing agencies - why cultural alignment is key to a successful transaction - the criteria buyers typically use to assess an agency they might want to purchase - how concerned sellers should be about the terms of the transaction - how far you get through the transaction before bringing in a lawyer - how and when to tell your staff about the sale - why you should ask about buyer funding if you're being bought, and so much more. Jonathan has created a special webpage just for this podcast's listeners at https://www.punctuation.com/creative and through this link you can also chat to him about anything you've heard on this episode. You can also connect with on LinkedIn: https://www.linkedin.com//in/jonathandavidbaker Many agency owners come to me for account management skills training and to help their account managers develop an entrepreneurial mindset. And ultimately, what they are looking for are three things. They want more predictable client retention and growth, which is less expensive than pitching for new business. They want to hardwire account growth into the agency's internal processes so that account growth becomes repeatable. And they're also looking for ways to future proof their agency's business and gain a competitive advantage by offering the best client value and experience. If any of this sounds of interest, we are opening enrolments later this month for my Account Accelerator programme. It's a 12 month coaching and training programme and you can find all the details on my website: https://www.accountmanagementskills.com/account-accelerator
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    38 mins
Management Marketing Education Economics
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Profile Image for Ricardo

Love this show

Always get a lot of great insights and a lot of different types of guests on topics that go well beyond account management. Excellent resource!

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