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PhorestFM

By: Phorest Salon Software
  • Summary

  • The PhorestFM podcast celebrates fresh perspectives and ideas on topics such as business management, marketing, retaining and motivating teams and generating new revenue streams. Episodes air weekly, sharing inspiring stories from the salon floor.
    2024 Phorest Salon Software. All rights reserved.
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Episodes
  • Kate Owens-Heins on Providing Sensory Safe Services & Creating Trust, Not Trauma
    Apr 26 2024

    [277]

    [285] While the neurodiversity movement has helped pave the way for a lot of changes in how society thinks about autism and other neurological differences, there is still a lot more work to be done. Isolation, exclusion, and loneliness remain all too common experiences for autistic people.

    In this heartfelt discussion with Kate Owens-Heins, Founder and CEO of the Sensory Safe Solution (@sensorysafesolution), we explore some of the challenges that autistic individuals face when going to the salon, how her personal experience as a mom led her to transform her own salon into a haven of sensory safety-safe haven and how she made it her life calling to educate professionals on the techniques she's now so well-versed in.

    This episode is more than just a conversation; it's a journey into the heart of inclusivity within everyday experiences, emphasizing the need for safer spaces, building trust, and developing a relationship based on understanding and acceptance.

    Links:

    Learn more about The Sensory Safe Solution: https://thesensorysafesalon.org/

    Read the transcript and subscribe to the PhorestFM email newsletter: http://bit.ly/2T2gUj1

    Leave a rating & review: http://bit.ly/phorestfm

    This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

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    53 mins
  • Katie Lowndes & Rowena Doyle on Boosting Retail Sales with Salon Events & Visual Merchandising (Rerun)
    Apr 18 2024

    [285] How might we increase salon retail sales outside of the often go-to opportunities that are upselling clients while they're in the chair and building an online store? From strategies for creating events that don't just charm but convert to finessing product placement through visual merchandising, we explore an array of techniques to not only captivate clients' attention but also significantly boost your bottom line. With another two reruns in one, we're dishing out all the secrets to capture your clients' senses and keep them coming back for more.

    The episode rerun featuring Rowena Doyle was originally released in April 2018 as part of Season 2, and Katie Lowndes' episode was originally released in April 2019 as part of Season 3.

    Links:

    Connect with Katie Lowndes on LinkedIn: https://www.linkedin.com/in/katie-lowndes-6211b812/

    Connect with Rowena Doyle on LinkedIn: https://www.linkedin.com/in/rowena-doyle-31a00718/

    Click here to subscribe to the weekly PhorestFM email newsletter: http://bit.ly/2T2gUj1

    This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

    Leave a Rating & Review: http://bit.ly/phorestfm

    Read the transcript, or click here to learn more about Phorest Salon Software.

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    1 hr and 3 mins
  • David Barnett on Charging What You’re Worth (Rerun)
    Mar 29 2024

    [284] Ever wonder why some salons can charge the big bucks while others struggle to make ends meet? This episode rerun, featuring salon industry coach David Barnett (High Performance Stylist), is a goldmine for owners looking to nail their pricing strategies.

    We discuss the elusive balance between cost and value, break down how understanding your break-even point can lead to a thriving, profitable business model, and share wisdom on identifying when your salon (or staff) is ready for a price increase. Plus, learn effective ways to communicate said increases to your clientele, turning the process into a celebration of your stylists' success and smoothing the transition.

    Originally released in April of 2018, as part of Season 2.

    Links:

    Connect with David Barnett on LinkedIn: https://www.linkedin.com/in/highperformancestylist/

    Read Vish's Whitepaper: https://shorturl.at/zLQW3

    Click here to subscribe to the weekly PhorestFM email newsletter: http://bit.ly/2T2gUj1

    This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

    Leave a Rating & Review: http://bit.ly/phorestfm

    Read the transcript, or click here to learn more about Phorest Salon Software.

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    32 mins

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