Public Sector Marketing Show By cover art

Public Sector Marketing Show

By: Joanne Sweeney
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  • Summary

  • A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.
    Copyright 2024 Joanne Sweeney
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Episodes
  • TikTok Trends for 2024

    TikTok Trends for 2024
    Apr 24 2024

    Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show.

    Are you surprised I’m talking about TikTok again?

    No, don’t be.

    They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!

    So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks.

    Because, there are many government and public sector agencies who are not using the app because of the data security threat.

    Although I think your absence is problematic in the long run!

    Ok, let’s dive in!

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    31 mins
  • AI Communications Use Policy for Public Sector

    AI Communications Use Policy for Public Sector
    Apr 17 2024

    Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show.

    2024 is the year of AI isn’t it?

    If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others.

    But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week.

    But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.
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    14 mins
  • Social Media SEO. What you need to know.

    Social Media SEO. What you need to know.
    Feb 21 2024

    Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show.

    Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!

    TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute.


    In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance.


    So let’s dive in.



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    50 mins
Marketing Economics Political Science
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