Fintech Marketing Podcast by 11:FS By cover art

Fintech Marketing Podcast by 11:FS

By: The 11:FS Team
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  • Summary

  • We want to talk to the people making the decisions in top Financial Services and fintech brands. What do they take inspiration from? What makes them tick? What campaigns have worked for them and really make a difference? What have they learnt? Hosted by our CMO Eric Fulwiler, we'll be interviewing fellow CMOs and Heads of Marketing across global fintech and banking brands to explore how they drive the growth of their businesses through marketing.
    © 2022 Fintech Marketing Podcast by 11:FS
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Episodes
  • Season 2 Preview

    Season 2 Preview
    May 17 2021
    Eric Fulwiler introduces Season 2 of Fintech Marketing podcast, coming back in full force, this time in association with Visa. With a mixture of one-on-one interviews and roundtables accompanied by a new host -11:FS Marketing Director, Mariette Ferreira - Fintech Marketing Podcast S2 brings in some of the brightest minds in the industry to discuss all things fintech marketing. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter: www.twitter.com/11fs where you can join the conversation, alternatively email podcasts@11fs.com! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    7 mins
  • 13. Varo Bank - Staying curious ft. Carolyn Feinstein

    13. Varo Bank - Staying curious ft. Carolyn Feinstein
    Aug 17 2021
    Welcome to the final episode of season Fintech Marketing Podcast Season 2, where your host Eric Fulwiler has completed (for now) his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Carolyn Feinstein, CMO at Varo Bank. We take a look at her journey, how she finds what fuels her creatively and funnels that into her work, and discuss what it's like joining a company in a full pandemic - only on zoom . She highlights the importance of understanding your limits as a human being, staying curious in such a fast paced and overwhelming world, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com! Special Guest: Carolyn Feinstein. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • 12. Société Générale - Trust is key ft. Noémie Ellezam

    12. Société Générale - Trust is key ft. Noémie Ellezam
    Aug 10 2021
    Eric Fulwiler is continuing his mission to learn how the world’s hottest fintech start-ups and the biggest and most innovative financial service brands drive growth through modern-day marketing. Today's special guest is Noémie Ellezam, Chief Digital Strategy Officer - Group Innovation Division at Société Générale. We take a look at her journey, why being a fan of transformation is vital, being clear about what your differentiating factor is, and why the customer is always right. She highlights the importance of working on the link with the customer experience, helping nurture new marketers to become the next leaders, and gives some great actionable advice to our listeners. Tune in to find out more! This season of Fintech Marketing Podcast is sponsored by Visa Whatever your payment plans, Visa, the world’s leader in digital payments, is on hand with the expertise, programs, solutions, and partner networks to help make it happen. Bring your big idea to life. Partner with Visa to do it bigger and faster. Visit visa.co.uk/fintech. If you enjoyed the show, don't forget to subscribe to never miss an episode and leave a review on iTunes and every other podcast app! Spread the Fintech Marketing love by sharing or tweeting this podcast. Follow us on Twitter where you can join the conversation, alternatively email podcasts@11fs.com! Special Guest: Noémie Ellezam. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 mins
Marketing Economics
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