In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh's background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-call marketing, and the need for advertisers to understand and reach their affiliates on various platforms.

Listen to find out more about:

• The Rise of Pay-Per-Call Marketing in the Affiliate Industry
• Reaching Affiliates on Various Platforms:
• The Potential of AI in Affiliate Marketing

Key segments of this podcast and where you can tune in to go direct:

[23:50] The success ratio.
[27:00] The importance of investing in affiliate managers.
[34:30] Achieving work-life balance and finding fulfillment outside of work.

EARLY BIRD TICKETS ARE ENDING SOON! ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.

GET YOUR EARLY BIRD TICKET BEFORE MAY 31

Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event!

Tickets to this two-day conference at Park Plaza Westminster Bridge, include:

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Match making meetups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!

We return with a look back at Day 2 of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. We hope that you enjoy listening to these valuable insights and be sure to get your Early Bird ticket booked now for our London event – ELEVATE 2024. Here’s to continuing to empower our industry with the educational insights we all need…

Topics covered in this panel were that there are many different types of fraud. Including human fraud forms hired to fill out stolen information, cashback and voucher codes fraud and, believe it or not, bots that play games up to a certain level to avoid being spotted in fraud assessment tools. Not to mention the importance of building relationships with partners, networks and affiliates as a program fraud prevention measure.

Listen to find out more about:

• The explosion of influencer marketing
• Future-proofing Affiliate Programs in the iGaming sector
• How to grow, improve, and replicate successes in our affiliate programs

Key segments of this podcast and where you can tune in to go direct:
[04:05] Future-proofing your affiliate strategy
[09:50] Fraud and Compliance
[18:42] Incrementally and Tracking - Building sustainable growth

ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.

GET YOUR EARLY BIRD TICKET

Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event!

Tickets to this two-day conference at Park Plaza Westminster Bridge, include:

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Match making meetups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts

“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it, we are spending the next two weeks taking a look back at what was learned at the event, during both days.

Listen to find out more about:

• Raising capital and managing affiliates with modern financing is a challenge in the affiliate marketing industry.
• Emerging markets like Asia, Africa, and South America offer opportunities for growth in affiliate marketing.
• Future trends and the use of AI are important considerations for running successful affiliate programs.

Key segments of this podcast and where you can tune in to go direct:
[04:08] Using clever data techniques to make better and more informed decisions.
[09:09] Wider emerging market trends.
[15:00] Future forward – trends you cannot miss.

ELEVATE Summit 2024 – Where Lead Generation and Affiliate Marketing collide, launches as an in-person conference for the first time, in London 16-17 September.

GET YOUR EARLY BIRD TICKET
Early Bird registration for the ELEVATE Summit is now open, with a Full Two Day Conference pass priced at £149 – when purchased before the 31st May. Thereafter the tickets will increase to £249 per person for this two-day exclusive event!

Tickets to this two-day conference at Park Plaza Westminster Bridge, include:

• Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
• Access to specific Masterclasses helping you level up your performance and skills development
• Lunch and Refreshments FREE on both days
• Networking and Exhibitor Area
• Match making meetups
• A Social Networking party

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.

Rate, Review & Subscribe on Apple Podcasts
“I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

Subscribe to our podcast HERE!