• PSM: Professional Services Marketing

  • By: PSM Show
  • Podcast
PSM: Professional Services Marketing By cover art

PSM: Professional Services Marketing

By: PSM Show
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  • Summary

  • Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
    Copyright imageseven, 2015
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Episodes
  • Episode 273 - Mastering Your Company's Conference Presence

    Episode 273 - Mastering Your Company's Conference Presence
    Jun 7 2024
    In this follow-up episode, Frank and Deirdre dive deeper into how companies can effectively plan and execute their presence at conferences. Learn how to set SMART goals, craft a compelling message, and equip your team with effective conversation topics. Frank and Deirdre also discuss creating a staffing plan that balances attending sessions with manning the booth. This episode highlights important aspects such as ROI, achieving your overall conference goals, and more. Tune in for actionable advice that will elevate your conference strategy and drive impactful results. Music by RomanSenykMusic on Pixabay. www.pixabay.com
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    31 mins
  • Episode 272 - Optimizing Your Professional Conference Experience

    Episode 272 - Optimizing Your Professional Conference Experience
    May 24 2024
    Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote session. Whether you're new to conferences or a seasoned pro, this episode is filled with valuable tips to enhance your participation and takeaway. Music by RomanSenykMusic on Pixabay. www.pixabay.com
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    36 mins
  • Episode 271 - Leader Advocate

    Episode 271 - Leader Advocate
    May 3 2024
    Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team. Deirdre, Kate, and Chad talk about what makes a leader advocate and how to build an intentional, positive marketing/BD/leadership culture. Coffman Engineers is a multidiscipline engineering consulting firm with almost 800 team members in 21 offices across the United States. Chad is also an active volunteer with several community organizations and serves on the University of Idaho Civil and Environmental Engineering Advisory Board. Resources: Chad Heimbigner - LinkedIn - https://www.linkedin.com/in/chad-heimbigner-96b76131/ Coffman Engineers - www.coffman.com Gonzaga University, Women Lead Conferences - https://www.gonzaga.edu/school-of-leadership-studies/leadership-training-and-development/women-in-leadership/conferences-and-events Music by RomanSenykMusic on Pixabay. www.pixabay.com
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    38 mins
Marketing Economics
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