Summary

In this episode, Jera Bean, a social media coach and educator, shares insights into video strategy and the importance of short-form video in 2024. She emphasises the need for a strong foundation in strategy and the connection between content pillars and video formats. Jera also addresses the fear of being on camera and provides tips for overcoming it. She introduces the concept of secret sauce in content and explains how it can help businesses connect with their audience. Jera encourages taking messy action and offers guidance on getting started with short-form video.

Takeaways

• Video strategy is the foundation of a successful social media presence. It involves understanding your goals, target audience, and the content pillars that align with your brand.
• Short-form video, such as Reels and TikToks, is a powerful tool for businesses in 2024. It allows for authentic communication, longer shelf life, and increased visibility on social media platforms.
• Transitioning from long-form to short-form video requires identifying smaller ideas within longer content and repurposing them for short-form platforms.
• Showing up authentically on social media involves sharing content in the four quadrants of secret sauce: foundational, personal, professional, and lighthearted.
• Taking messy action and starting with simple content ideas is key to getting started with short-form video. It's important to iterate and improve over time.

Chapters

00:00 - Introduction and Background

02:20 - Understanding Video Strategy

05:13 - Short-Form Video Strategy

07:24 - Aligning Format with Strategy

09:46 - The Importance of Short-Form Video

12:09 - Transitioning from Long-Form to Short-Form Video

16:21 - Overcoming the Fear of Being on Camera

25:19 - Balancing Secret Sauce and Expertise Content

36:11 - Taking Action and Getting Started with Short-Form Video

39:29 - Where to Learn More from Jera

Links from the show:

Jera Bean on IG

Jera Bean on Tiktok

Jera Bean on LinkedIn

JeraBean.com

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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Summary

In this episode of the Engage Video Marketing Podcast, I had the pleasure of speaking with Daniel Goldstein, who, alongside his business partner Renice, built Visual Domain into Australia's largest video production company before it was acquired by News Corp.

Daniel shared the incredible journey of starting the company during the global financial crisis in 2008 and growing it to a team of about 100 people. He discussed the importance of focusing on repeat business and building strong relationships with clients, which was a significant factor in their success and eventual acquisition.

We delved into the challenges of scaling a service-based business, the evolution of video content demand, and the strategies they used to sell video production effectively. Daniel highlighted the importance of educating clients on the production process and aligning the value of their services with client expectations.

A key part of Visual Domain's success was their proprietary video management system, which streamlined their production process and provided a unique selling proposition. Daniel also touched on the due diligence process during the acquisition and the factors that contributed to their valuation, such as repeat business and revenue growth.

As for the future, Daniel is taking a well-deserved break and is open to exploring new opportunities within the video and technology space. He emphasised the rewarding nature of working in a creative industry and the supportive environment that allows for collaboration and growth.

For those in the video production industry, Daniel's story is a testament to the potential for growth and success. It's a reminder to think about where your business is heading and to consider your own exit strategy, even if it seems far off in the future.

Stay tuned for more insights and stories on the Engage Video Marketing Podcast.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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In this episode, Ben and Mike Allton discuss the importance of strategy in digital marketing and the danger of focusing too much on tactics. They explore the state of digital marketing in 2024 and the role of video within marketing strategies. They also discuss the changing audience perceptions of video and the impact of AI on the marketing space. Overall, they emphasise the need for businesses to adapt to the changing landscape of digital marketing and leverage AI to improve their strategies.

Takeaways

• Strategy is crucial in digital marketing, as it provides the foundation for effective tactics.
• Businesses should focus on building relationships with their audience and understanding their needs and challenges.
• Video plays a significant role in marketing strategies, and businesses should consider a mixed approach of high-quality production and raw, authentic content.
• AI is transforming the marketing space, impacting tools, platforms, and tactics. Businesses should embrace AI and leverage its capabilities to improve their strategies.
• The digital marketing landscape is constantly changing, and businesses need to stay informed and adapt to new trends and technologies.