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Call To Action

By: Giles Edwards
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  • Summary

  • Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
    ...Gasp! (Gasp Four Ltd.)
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Episodes
  • 139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye

    139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
    May 3 2024
    This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye.

    As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the true “art director’s art director”. Through his career he’s won everything, worked for the best agencies in the business, and the visual techniques he uses to squeeze every ounce of juice from an idea are frankly unparalleled.

    The pair have joined forces to pen and produce ‘The Howard Gossage Show’, a fitting celebration of the fun and fame peddling ad man; one of the industry’s lesser known greats.

    We gossip on Gossage’s showmanship, breaking conventions, having half an interesting conversation through his ads, writing to somebody, stunts, fame, and so much more. At a time when advertising is disliked and avoided by most people, his legacy feels even more important now than it was 60 years ago. So listen up.

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    Here’s The Howard Gossage Show
    Follow Steve and Dave on LinkedIn
    Check out Dave’s Stuff From the Loft
    And Steve’s biography on Howard Gossage

    Timestamps
    (02:34) - Quick fire questions (Posh Spice or Persil?)
    (04:41) - How Gossage ended up in advertising
    (12:09) - Why now’s the time for a book about Gossage
    (20:50) - How he broke conventions
    (26:28) - People read what interests them
    (35:00) - The industry becoming hyper-serious
    (45:17) - Listener questions from Vikki Ross and Nick Asbury
    (52:00) - The Cannes Lions humour category
    (1:00:00) - A dedication to Alice Lowe and Phish Food

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    1 hr and 4 mins
  • 138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.

    138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.
    Apr 19 2024
    It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series.

    In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide to catch the attention of one of the industry’s most respected researchers; Prof. Karen Nelson-Field.

    Hell-bent on fighting the broken media ecosystem as founder and CEO at Amplified Intelligence, Karen is also an author and alumni of the world-renowned Ehrenberg-Bass Institute. When she’s not binge-watching Home & Away (yes, she’s still a fan), Karen’s research into the measurement of attention has made her a global authority on media effectiveness.

    Point your ears this way as Karen talks on her 10 years at Ehrenberg-Bass, skateboarding cats, myth-busting Facebook likes, going viral, why attention is an important metric, how to measure it and more. And strap in as Karen finally answers the red-hot question of whether our attention spans really are becoming shorter than a goldfi-

    Oh, look, some links…

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    Follow Karen on LinkedIn
    And on Twitter
    Here’s her website
    And, Karen kindly dedicates this episode to the bullshit-detecting bulldog himself, Bob Hoffman

    Grab yourself her books:
    Viral Marketing: The Science of Sharing
    The Attention Economy and How Media Works

    Timestamps
    (01:50) - Quick fire questions
    (03:15) - First jobs and early fascination with advertising
    (08:40) - What she learnt about media from cinema
    (14:00) - Her time at Ehrenberg-Bass
    (15:45) - Myth-busting Facebook likes
    (19:15) - A deep dive into the attention economy
    (25:30) - Are our attention spans really getting shorter?
    (30:00) - Single piece of advice to marketers to better understand attention
    (34:30) - Listener questions
    (38:15) - 4 pertinent posers

    Karen’s book recommendations are:
    Play Bigger by Al Ramadan, Dave Peterson, Christopher Lochhead & Kevin Maney
    That Will Never Work by Marc Randolph

    Feel better about marketing with Episode 81 of Call to Action® with Professor Karen Nelson-Field.

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    44 mins
  • 137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.

    137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.
    Apr 5 2024
    This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon.

    Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressing The Rolling Stones, elegant men of the Congo, Usain Bolt, a school nativity like no other, or mum and dad in jeans and a t-shirt; no cast is too vast, nor celebrity too big.

    We wag chins on his first ever job with an alcoholic called Malcolm, his first proper job dressing Adam Ant, making and selling bermuda shorts at school, being a colourful punk, what he loves about being on set, how a joke about needlework changed the trajectory of his life, managing expectations, where ‘Mr Gammon’ came from, taking 25 suitcases to film Guinness ‘Sapeurs’, making jackets for Mick Jagger, drawing as ‘creative offsetting’, and a treasure trove more.

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    Find Mr Gammon on Instagram
    Here’s his website
    Loving You is Killing Me by My Life Story
    And a choice cut of Mr Gammon’s best work:
    Guinness Sapeurs
    Sainsbury’s The Big Night
    The brand new Carlsberg spot 'Curious Beginnings'
    And DJ Shadow - Rocket Fuel ft. De La Soul

    Timestamps
    (02:09) - Quick fire questions, Doctor Who, and the reality check The Rolling Stones gave him
    (08:14) - First jobs, making bermuda shorts, and designing for Adam Ant
    (16:05) - His time at the Royal College of Art
    (20:30) - The ‘common good of the shoot’ when you’re on set
    (27:55) - Dealing with the opinions and emotions of different people on set
    (39:39) - His new work for Carlsberg
    (41:35) - Listener questions
    (46:30) - 4 pertinent posers

    Mr Gammon’s book recommendations are:
    Small Trades by Irving Penn
    Michel the Giant: An African in Greenland by Tété-Michel Kpomassie
    Learning to Love You More by Miranda July and Harrell Fletcher
    The Old Patagonian Express by Paul Theroux
    The Financial Times Weekend Edition

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    1 hr and 12 mins
Management Marketing Career Success Economics
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