In this episode, Dean Maden, a former soldier turned strongman competitor, shares his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host Andy Rao as he delves into Dean's inspiring story of mental fortitude, transformation, and triumph.


BEST BITS

• ‘I said I wanted to make it to the Worlds, and I told people. The following year I was at the Worlds and came ninth. For me it’s just having a relentless mentality of ‘I will do it’.’
• ‘As a kid I always wanted everyone’s attention and to stand out. I think that carried through to the army but in more of a determined way, as I won the Soldier’s Soldier award.’
• ‘You see people drop like flies as you go through army training. But I’m a very stubborn person and I would not drop out. It was about making your life hell as fast as you can, to try and find out who will break.’
• ‘People have a lot of expectations of others that you can feel are being forced on you, like getting up at 5am and reading daily etc. But if you’re not enjoying doing that stuff, then it doesn’t actually have any benefit to you.’

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach.

Website: codebreak.co.uk

In this episode, Andy and Martha discuss the importance of celebrating wins and its profound impact on mindset. They explain how acknowledging achievements, no matter how small, can fuel motivation and lead to greater success. Andy and Martha also share practical strategies for creating a positive mindset and embracing the power of celebration on the journey to achieving your goals.


KEY TAKEAWAYS

• It can’t be underestimated how powerful having someone by your side is when it comes to your wins.
• Not that many people talk about their wins in their marketing. It’s so important to know your values within your team. It makes it easier when you’re recruiting and scoping new suppliers etc, but it also underpins what you do and who you are.
• If you have a mental block with journaling, start small. Start with three wins on your phone each night and then work your way up.
• Having a goal to work towards that isn’t dependant on your job or your family, but something that’s your own goal is so important.

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

Done-for-you marketing: www.codebreak.co.uk

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn – https://www.linkedin.com/company/codebreak

For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales.

KEY TAKEAWAYS

• The world of marketing is full of fluff and consumers are sick of it.
• Theories, guru speak, jargon and wordiness are all examples of fluff.
• Proper images tell a story. Stop using stock photos, they look awful and don´t quite fit what you need to say.
• Post content consistently.
• Using too many adverbs, adjectives and superlatives is counterproductive. It puts people off.
• Know your audience. If they like emojis or slang, include some.
• Don´t bang on about yourself all of the time.

BEST MOMENTS

‘He talks too slow and by the time he gets to the point, you´re dead. ´

‘Consistency is key.’

‘What s**t can you strip out?’

VALUABLE RESOURCES

Stay Hungry Podcast Series

Stay Hungry Bestselling Book

Join the Codebreak Academy - https://academy.codebreak.co.uk/join

Done-for-you marketing: www.codebreak.co.uk
If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7

ABOUT THE HOSTS

Joel Stone

Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.

Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak