BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire

Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process, start to finish.

Or, if you’re a business that’s working with a branding or design agency, this will tell you what to expect from the process and exactly when and how to participate in every phase of the work. This is tactical, specific and actionable process planning for running a successful branding and design project.

Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:

____________________________________

WEBSITE:
https://www.philipvandusen.com

THE BRAND•MUSE NEWSLETTER:
https://www.philipvandusen.com/muse

THE BRAND DESIGN MASTERS FACEBOOK GROUP:
https://www.facebook.com/groups/branddesignmasters/

BRAND STRATEGY 101 COURSE:
https://philipvandusen.com/bs101

CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone

BRAND CONSULTING
https://philipvandusen.com/brand-consulting

BRAND DESIGN MASTERS Podcast
https://podcast.branddesignmasters.com/subscribe

YOUTUBE:
https://www.youtube.com/c/philipvandusen

LINKEDIN:
https://www.linkedin.com/in/philipvandusen/

THREADS:
https://www.threads.net/@philipvandusen

FACEBOOK:
https://www.facebook.com/philip.vandusen

INSTAGRAM:
https://www.instagram.com/philipvandusen/

TWITTER:
https://twitter.com/philipvandusen
____________________________

The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.

Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire

Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that you are converting as many website visitors as possible into customers as possible. In this podcast I share 10 steps to creating a website copy customer journey that converts.

Topics

• What is a website customer journey?
• The biggest mistake people make on websites
• The focus should be on them not you, be customer-centric
• What do you know about the customer target?
• What do you want them to do on your site? What actions to take?
• How to start the re-design of your website copy

10 Steps of a Customer Journey: Lead visitors through this thought process

1. State their problem
2. Show you “identify” and understand their problem
3. State the solution to their problem
4. Introduction to service/products: “what”
5. How does your service/products solve problem? “how”
6. How are your service/products different?
7. How are your service/products better?
8. What do they get as a result/benefit? “why”
9. Address barriers to purchase
10. Then tell them were to go - what to do

Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:

____________________________________

WEBSITE:
https://www.philipvandusen.com

THE BRAND•MUSE NEWSLETTER:
https://www.philipvandusen.com/muse

THE BRAND DESIGN MASTERS FACEBOOK GROUP:
https://www.facebook.com/groups/branddesignmasters/

BRAND STRATEGY 101 COURSE:
https://philipvandusen.com/bs101

CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone

BRAND CONSULTING
https://philipvandusen.com/brand-consulting

BRAND DESIGN MASTERS Podcast
https://podcast.branddesignmasters.com/subscribe

YOUTUBE:
https://www.youtube.com/c/philipvandusen

LINKEDIN:
https://www.linkedin.com/in/philipvandusen/

THREADS:
https://www.threads.net/@philipvandusen

FACEBOOK:
https://www.facebook.com/philip.vandusen

INSTAGRAM:
https://www.instagram.com/philipvandusen/

TWITTER:
https://twitter.com/philipvandusen
____________________________

The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.

Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness

BONFIRE: The Mastermind Community for Established Creative Pros
https://philipvandusen.com/bonfire

In this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being.

We understand the unique pressures that come with a creative career. That's why we're exploring techniques and strategies that nurture a resilient, adaptable mindset essential for thriving in this fast-paced industry.

Just us for a thought-provoking solo episode from Philip where he shares methods for maintaining a balanced, inspired mental state amidst the demands of creative projects and client expectations. Plus, he shares actionable tips on managing stress, enhancing concentration, and fostering a productive creative process. Prepare to unlock new levels of mental clarity and focus!

Thanks for listening! If you enjoyed this episode of the podcast, use the following links to access more of my work and valuable resources:

____________________________________

WEBSITE:
https://www.philipvandusen.com

THE BRAND•MUSE NEWSLETTER:
https://www.philipvandusen.com/muse

THE BRAND DESIGN MASTERS FACEBOOK GROUP:
https://www.facebook.com/groups/branddesignmasters/

BRAND STRATEGY 101 COURSE:
https://philipvandusen.com/bs101

CREATIVE PROFESSIONAL COACHING
https://philipvandusen.com/oneonone

BRAND CONSULTING
https://philipvandusen.com/brand-consulting

BRAND DESIGN MASTERS Podcast
https://podcast.branddesignmasters.com/subscribe

YOUTUBE:
https://www.youtube.com/c/philipvandusen

LINKEDIN:
https://www.linkedin.com/in/philipvandusen/

THREADS:
https://www.threads.net/@philipvandusen

FACEBOOK:
https://www.facebook.com/philip.vandusen

INSTAGRAM:
https://www.instagram.com/philipvandusen/

TWITTER:
https://twitter.com/philipvandusen
____________________________

The Brand Design Masters Podcast targets entrepreneurs, designers, creative professionals, and anyone interested in brand strategy, business planning, graphic design, personal branding, trends, and marketing.

Philip VanDusen is a branding consultant, specializing in brand strategy and design based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing, and creative management. In his podcast, he provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.Creative Mental Fitness