Welcome to "What Color is YOUR Tractor" hosted by Chrissy Wozniak. In this episode, we're delving into the cutting-edge innovations shaping the agricultural industry. While many companies boast centuries-long legacies, today's focus is on the forward-thinking pioneers at Solectrac. With a mission to revolutionize agriculture by growing more food with fewer resources, Solectrac has pioneered the commercialization of electric tractors, marking a significant milestone in the industry's evolution. Joining the podcast from Triun, Georgia, is Glen Ezell, Solectrac's Regional Sales Director for the South and Central US. Get ready for an enlightening conversation on the future of farming technology with Glen.

Solectrac is the first American company to commercialize electric tractors and have direct sales nationally and a growing dealer network. Solectrac’s electric tractors are zero-emission, quiet and powerful and they benefit not only the environment but also the health of the agricultural work force by eliminating exposure to exhaust and reducing noise. With a lower TCO, less maintenance, instant power, and zero diesel, these tractors offer all of the advantages of electric combined with the capabilities of diesel tractors.

Visit Solectrac at - https://solectrac.com

FASTLINE AUCTIONS
Auctions is the only auction platform with over 40 years of data to target more farmers than any other. We also make it super simple for our customers – our auctions are embedded directly into Fastline.com’s current website listings, so there’s no need for buyers to visit a separate website.
Learn more at Fastline.com!

North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

Hear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Need help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

In this month's episode Chrissy Wozniak sits down to hear the story of Fendt. In agriculture, brand loyalty holds a special place. Join us as we explore the intriguing history, future & brand loyalty within the Fendt brand. With us is guest Brandon Montgomery, Senior Brand Manager for Fendt North America.

Unraveling Fendt's Enduring Legacy:

We dive into the captivating history of Fendt Tractors. Brandon Montgomery, with his experience and role in the development of the go-to-market strategy for the Fendt brand in North America. This journey delves deep into Fendt's legacy and their commitment to the world of agriculture.

Navigating the Modern Agricultural Landscape:

With fewer farms but more complex farming operations in today's agriculture, brand loyalty takes on new obstacles. Fendt's unwavering commitment to meeting the evolving needs of contemporary farmers becomes evident, driven by Fendt's farmer first philosophy. In our discussion, we discover how Fendt provides essential technology, support & a reliable return on investment for producers across the globe!

Cultivating a Resilient Brand Presence:

Fendt's strategic initiatives in expanding its brand presence in North America are assuring future market share into the next decades. Brandon's unique perspective brings clarity to Fendt's vision, through Fendt's technological excellence, a commitment to promises, and a genuine concern for the prosperity of farmers.

This episode is a journey to the heart of agricultural brand loyalty. Through engaging conversations with Brandon Montgomery, Fendt's Senior Brand Manager, we gain a profound understanding of the customs, adaptability, and unwavering support that define Fendt's role in the farming community. In a rapidly changing ag landscape, Fendt is rising to meet the challenges, determined to be a trusted partner in the fields.

To embark on this journey into the world of agriculture and brand loyalty, subscribe to the podcast on your preferred platform and discover why "What Color is Your Tractor - The Story of Fendt" is essential listening for farmers & brand enthusiasts alike.

FASTLINE AUCTIONS
Auctions is the only auction platform with over 40 years of data to target more farmers than any other. We also make it super simple for our customers – our auctions are embedded directly into Fastline.com’s current website listings, so there’s no need for buyers to visit a separate website.
Learn more at Fastline.com!

North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

Hear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Need help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing

In the heartlands of upstate New York, the world of agriculture thrives. It's here, amidst the fertile soils and sprawling farms, that Mike Price calls home.

Mike Price, known as MikeP7810 in the YouTube realm is a renowned influencer in the farming community, Mike has amassed a substantial following due to his engaging farm-related videos. In their conversation, Chrissy and Mike covered a range of topics, from the allure of John Deere's 7810 model to the challenges and triumphs of integrating technology into modern agriculture.

The Roots of Farming

Mike Price spoke of his parents' move to their current farm in upstate New York and the rich connection to agriculture that courses through multiple generations of his family. It's a legacy that instilled in him a profound appreciation for the land and the equipment that tills it. He also shared a personal anecdote about his attachment to a John Deere 520 tractor, an iconic piece of machinery that holds sentimental value for him. It's a testament to the emotional bonds that farmers often forge with their equipment.

Embracing Technology on the Farm

One of the most fascinating aspects of modern farming is the incorporation of cutting-edge technology. Mike discussed the gradual adoption of new technology on his farm. He shed light on both the challenges and successes that come with embracing these advancements. A key takeaway was the delicate balance between adopting new technology and its economic feasibility for smaller farms.

The Future of Agriculture and Social Media

Both Chrissy and Mike expressing excitement about the future of agriculture. They eagerly anticipated the next big innovation in the industry. Mike's success on YouTube was also a topic of interest. He explained that his journey began with a passion for sharing farm-related content, gradually evolving into a successful YouTube channel. Consistency and cross-promotion on other social media platforms were his keys to growth.

The Impact of Social Media on Agriculture

In the latter part of the podcast, Mike delved into the diversity of his audience. It wasn't just farmers tuning in; his content resonated with people interested in agriculture and eq

FASTLINE AUCTIONS
Auctions is the only auction platform with over 40 years of data to target more farmers than any other. We also make it super simple for our customers – our auctions are embedded directly into Fastline.com’s current website listings, so there’s no need for buyers to visit a separate website.
Learn more at Fastline.com!

North American Ag is devoted to highlighting the people & companies in agriculture who impact our industry and help feed the world. Subscribe at https://northamericanag.com

Hear more stories of the ag brands you love and the ag brands you love to hate? Hear them at https://whatcolorisyourtractor.com

Need help with your agriculture based company's marketing strategy? Visit https://www.northamericanag.com/full-service-agri-marketing