What If? So What?  By  cover art

What If? So What?

By: Perficient Inc.
  • Summary

  • What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

    © 2024 What If? So What?
    Show more Show less
Episodes
  • What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health
    May 1 2024

    In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the personalization of patient care, and the speed of service delivery that today's healthcare consumers expect.

    Episode Highlights:

    • James describes his background in retail and how it shapes his approach at Cardinal Health
    • The complexity of catering to diverse healthcare personas and ensuring tailored experiences
    • The challenge of applying retail marketing strategies within the privacy-sensitive healthcare industry
    • Insights on leveraging speed and agility to improve customer engagement in a B2B healthcare setting
    • The evolution of Cardinal Health's digital platforms to meet the ever-changing landscape of healthcare distribution and patient interaction


    Timestamps:
    0:58 – Introducing James Hannis and Cardinal Health
    2:28 – The shift toward personalized healthcare experiences
    4:56 – Adapting retail speed to healthcare delivery
    6:39 – Overcoming privacy and tech hurdles in health personalization
    8:38 – James's advice for embracing digital speed in traditional businesses

    Show more Show less
    10 mins
  • What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader
    Apr 17 2024

    In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry.

    Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking. The conversation covers the driving forces behind automotive electrification, the state of the industry, and the significant impacts on OEMs, suppliers, dealers, and consumers alike.

    With a special focus on Perficient’s comprehensive study around electrification, Keith unveils startling geographic disparities, evolving consumer behaviors, and strategic insights for stakeholders navigating this shift.

    For more insights on automotive electrification visit: Automotive Electrification / Perficient

    Connect with Keith “KT” Tomatore
    Connect with Jim Hertzfeld, Area Vice President of Strategy

    Show more Show less
    26 mins
  • What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"
    Apr 3 2024

    In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving differentiated, premium branding and generating alpha returns.

    This episode is a must-listen for digital leaders seeking actionable strategies to harness innovation for enduring growth.

    Connect with Eisaiah Engel

    Connect with Jim Hertzfeld, Area Vice President of Strategy, Perficient

    Show more Show less
    19 mins

What listeners say about What If? So What?

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.