What steps do you take to diagnose a campaign that isn't working?

Something we don't hear about enough is landing pages. Is the message correct and does it match the ads?

Well on this episode of Growth Hack we go deep on Landing Pages and what businesses need to show in order to get a consumer to take action. 

Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR and communications, to customer care training and business etiquette. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

Have you made it to releasing your 50th podcast episode? What about your 100th episode?

If you've reached or are close you know how much work is required on a weekly basis.

So why would taking a break be a hack? Well we bring on Kyla Carneiro, an ex-Spotify producer and podcaster who has had a show for seven years to teach us the magic of taking a break on your podcast. 

Kyla has worked on Spotify shows like Living and Learning with Reba McEntire, The 33-and-a-third Podcast, and We Said What We Said with Rickey and Denzel, as well as independent shows like So it's a show?, a Gilmore Girls fan podcast.

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/

As the internet has sophisticated itself, marketers have had to as well but it seems like all the conversation is around algorithms.

What is the latest algorithm hack? And while yes there are tricks we can do to improve views, conversions, clicks we've been losing what it means to market and create content for humans.

On this episode of Growth Hack we bring on Paige Worthy. Paige helps brands sell without feeling icky about their marketing. She works with unapologetically human businesses (run by people who give a sh*t) to create strategies, messaging, and copy grounded in radical empathy — by humans, for humans. 

For more episodes and information, visit us at www.papidigital.com/podcast

Follow Papi Digital for Marketing Expertise and Insights on: 

Facebook: www.facebook.com/PapiDigital

Linkedin: https://www.linkedin.com/in/julian-espinosa-growth-hacker/

Instagram: www.instagram.com/_papidigital/