Marketing x Analytics By cover art

Marketing x Analytics

By: Alexander Sofronas
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  • Summary

  • Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
    Copyright 2022 Alexander Sofronas. All rights reserved.
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Episodes
  • Direct Mail's Impact on Today's Digital World, with Melanie De Caprio

    Direct Mail's Impact on Today's Digital World, with Melanie De Caprio
    May 12 2024
    This episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and personalization. Melanie also gives career advice to young marketers, stressing the importance of understanding marketing strategy and the evolving landscape of marketing channels. Watch this episode on YouTube!

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    45 mins
  • Copywriting x Funnel Optimization, with Jason Fisico

    Copywriting x Funnel Optimization, with Jason Fisico
    May 1 2024

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    This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how analytics shape marketing decisions.

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    36 mins
  • Influencer Marketing x Analytics, with Lephate Cunningham III

    Influencer Marketing x Analytics, with Lephate Cunningham III
    Apr 22 2024

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    In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeking impactful brand partnerships.

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    45 mins
Marketing Economics
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