• Today in Digital Marketing

  • By: Tod Maffin
  • Podcast
Today in Digital Marketing By cover art

Today in Digital Marketing

By: Tod Maffin
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  • Summary

  • A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. Published every weekday at 5pm ET.
    engageQ digital inc.
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Episodes
  • Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales

    Arm Me with Harmony: How Changing Your AI's Ad Voice Can Improve Sales
    May 3 2024
    Is it possible that the perceived gender of the AI voice you choose for your TikTok ads could be one of the most important factors in whether you’ll get a sale? Or, if you market a charity, whether you should use one of those "trembling" voices to evoke empathy?In this special deep-dive episode, Tod speaks with Fotis Efthymiou, co-author of two papers on how changing AI voices in video ads can affect sales and donations:The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad PerformanceEmpathy by Design: The Influence of Trembling AI Voices on Prosocial BehaviorFotis's LinkedIn📰 Get our free daily newsletter📈 Advertising: Reach Thousands of Marketing Decision-Makers🌍 Follow us on social media or contact usLinks to all of today’s stories hereGO PREMIUM!Get these exclusive benefits when you upgrade:✅ Listen ad-free✅ Back catalog of 20+ marketing science interviews✅ Get the show earlier than the free version✅ “Skip to story” audio chapters✅ Member-only monthly livestreams with TodAnd a lot more! Check it out: todayindigital.com/premium✨ Already Premium? Update Credit Card • CancelMORE🆘 Need help with your social media? Check us out: engageQ digital📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!🤝 Our Slack⭐ Review usUPGRADE YOUR SKILLSInside Google Ads with Jyll Saskin GalesGoogle Ads for Beginners with Jyll Saskin GalesFoxwell Slack Group and CoursesSome links in these show notes may provide affiliate revenue to us.Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.Privacy & Opt-Out: https://redcircle.com/privacy
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    19 mins
  • Pack It Up, Pack It In, Let Shein Begin

    Pack It Up, Pack It In, Let Shein Begin
    May 2 2024

    Physical stores are closing and it's all your fault. The music is back on TikTok. People are watching less ad-supported content. And the prices of podcast ads continue to drop.


    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us


    Links to all of today’s stories here


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Already Premium? Update Credit Card • Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack

    ⭐ Review us


    UPGRADE YOUR SKILLS

    Inside Google Ads with Jyll Saskin Gales

    Google Ads for Beginners with Jyll Saskin Gales

    Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.





    Privacy & Opt-Out: https://redcircle.com/privacy
    Show more Show less
    9 mins
  • Unfollowing as a Service

    Unfollowing as a Service
    May 1 2024

    The court case that could dramatically change the Facebook feed as we know it. Why Google is automatically pausing your keywords. Pinterest's user numbers jump, but at what cost? And the game heard around the world — and at LinkedIn.


    📰 Get our free daily newsletter

    📈 Advertising: Reach Thousands of Marketing Decision-Makers

    🌍 Follow us on social media or contact us


    Links to all of today’s stories here


    GO PREMIUM!

    Get these exclusive benefits when you upgrade:

    ✅ Listen ad-free

    ✅ Back catalog of 20+ marketing science interviews

    ✅ Get the show earlier than the free version

    ✅ “Skip to story” audio chapters

    ✅ Member-only monthly livestreams with Tod

    And a lot more! Check it out: todayindigital.com/premium


    ✨ Already Premium? Update Credit Card • Cancel


    MORE

    🆘 Need help with your social media? Check us out: engageQ digital

    📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

    🤝 Our Slack

    ⭐ Review us


    UPGRADE YOUR SKILLS

    Inside Google Ads with Jyll Saskin Gales

    Google Ads for Beginners with Jyll Saskin Gales

    Foxwell Slack Group and Courses

    Some links in these show notes may provide affiliate revenue to us.


    Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.





    Privacy & Opt-Out: https://redcircle.com/privacy
    Show more Show less
    9 mins
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