To Be Blunt  By  cover art

To Be Blunt

By: Shayda Torabi
  • Summary

  • An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi).

    tobebluntpod.substack.com
    Shayda
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Episodes
  • 167 Marketing "Mamma Needs A Minute" with Kim Flores of The Hemp Housewife
    Nov 13 2023

    "I didn't respect the plant, and when I finally learned to respect it and appreciate it, I was then able to find love and appreciation in myself to feel better and become a better version of me." - Kim Flores

    Everyone needs a minute, even if you're one of the top cannabis influencers. In this episode, Kim Flore shares how she started making treats for herself and her neighbors to founding The Hemp Housewife. She discusses the differences between marketing and advertising alcohol and cannabis, the need for regulation when it comes to cannabis, navigating social media platforms while trying to market it, and the importance of building relationships with customers. This conversation also touches on the effects of alcohol and how cannabis can be a better alternative, as well as the challenges content creators face when trying to build an audience. With inspiring stories and valuable insights, this podcast episode will surely provide listeners with an invaluable look into the cannabis world - so tune in now!

    [00:00 - 15:27] How Cannabis Helped Kim Find Love and Appreciation in Herself

    [15:28 - 26:19] Alcohol and Cannabis: Experiences, Perspectives, and Tips

    [26:20 - 35:16] Tips and Tricks to Avoid Flagging and Demonization on Social Media

    [35:17 - 39:17] Texas Cannabis Meetup at MJBizCon

    [39:17 - 47:07] Exploring the Possibilities of Canada's Beverage Industry and Texas Cannabis

    Guest bio

    Hey Y'all! My name is Kim; however, I'm known by many as the Hemp Housewife, and you might recognize me from my catchy tagline, 'Mamma Needs a Minute,' which has evolved into a cannabis brand tailored explicitly to uplift and empower women.

    With a community of over 75,000 'Canna-besties' following my journey on social media, I aim to be more than just an influencer in the cannabis sphere. My features on Yahoo Finance in the past year for outstanding brand partnerships are testaments to that. 

    My role, however, isn't limited to partnerships and collaborations. As a cannabis marketing expert, I've poured my heart into creating iconic content for top-tier cannabis brands and events. My driving force? Breaking down the barriers and negative perceptions that surround women who find solace and wellness in cannabis.

    Website:

    https://www.thehemphousewife.com

     

    🎧 New episodes *every Monday*

    📢 Discussing the business of taking cannabis packaged goods to market

    ⌨️ TOBEBLUNTPOD.com

    🌎 To Be Blunt is a top 5% most shared global podcast 

    💚 Made and Hosted by @THESHAYDATORABI

    💌 Slide into the DM's @TOBEBLUNTPOD

    🌱 Sponsored by @RESTARTCBD

    Love this episode? 👍🏼

    ⭐️⭐️⭐️⭐️⭐️

    Leave a 5-star review on Apple podcast or Spotify

    And forward to a friend! ⏩



    Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
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    50 mins
  • 166 Going Direct to Consumer with Peter Barsoom of 1906 New Highs
    Oct 30 2023

     "Our mission is to bring cannabis back to its pre-prohibition status, where it's a widely accepted plant medicine." –  Peter Barsoom  

    What does it take to be a pioneering brand in the rapidly changing cannabis industry?

    In this episode, I chat with Peter Barsoom, co-founder of 1906 New Highs. Tracing 1906’s origin story and unique path through the emerging cannabis industry, Peter shares an inside look at the vision, values, and strategic choices that have set his company apart. From a commitment to quality and consumer education to leveraging the latest legislation, Peter shares the story behind 1906 New Highs’ creation, their goal of providing more tailored cannabis experiences, and the thoughtful formulation that goes into their products that blend THC and CBD with other botanicals. We also discuss critical choices that 1906 has made along the way, like shifting to pills and achieving national distribution, illustrating how brands can adapt and take advantage of opportunities amid regulatory changes. 

    [00:00 - 13:34]  Peter Barsoom on the Evolution of 1906 and the Rise of Microdosing

    [13:35 - 25:07] How Peter's Vision Shaped a New Era of Cannabis Consumption

    [25:08 - 32:49] Cannabis Market Expansion and Drops vs. Capsules: The Manufacturing Complexity Behind Cannabis Products 

    [32:50 - 39:13] 1906's Nationwide Home Delivery of 100% Federally Legal Microdose Cannabis

    [39:14 - 52:25] The Evolving Landscape of Hemp and Cannabis: Legislation and Consumer Access

    Peter Barsoom is the CEO and Co-Founder of 1906 New Highs, a leading cannabis company producing the country’s #1 cannabis pill. The company’s collection of patented, fast-acting, pharma-grade capsules combines a low dose of THC, CBD, and other effective medicinal plants to deliver a functional, targeted effect for daily use. Prior to founding 1906 in 2015, Peter had an extensive career in finance and business strategy, holding senior management positions at American Express, Merrill Lynch, Morgan Stanley, Blue Mountain Capital, and Intercontinental Exchange. 

    Peter currently serves on the board of several leading cannabis industry associations, including the Marijuana Industry Group, the Cannabis Trade Federation, Colorado Leads, the New Jersey Cannabis Industry Association, and the Florida Medical Marijuana Advisory Committee. In September 2018, Peter was recognized by Entrepreneur magazine as one of the Top 100 Leaders in Cannabis. 

    Website: https://1906.shop/

    Instagram: https://www.instagram.com/1906newhighs/

    🎧 New episodes *every Monday*

    📢 Discussing the business of taking cannabis packaged goods to market

    ⌨️ TOBEBLUNTPOD.com

    🌎 To Be Blunt is a top 5% most shared global podcast 

    💚 Made and Hosted by @THESHAYDATORABI

    💌 Slide into the DM's @TOBEBLUNTPOD

    🌱 Sponsored by @RESTARTCBD

    Love this episode? 👍🏼

    ⭐️⭐️⭐️⭐️⭐️

    Leave a 5-star review on Apple podcast or Spotify

    And forward to a friend! ⏩



    Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
    Show more Show less
    53 mins
  • 165 The Consolidation of Cannabis with Chris Fontes of Trojan Horse Cannabis and High Spirits Beverages
    Oct 23 2023

    "We push boundaries far past the status quo. We're not going to accept the status quo, but we choose to do that in a safe and calculated manner." – Chris Fontes  

    In this episode, Shayda chats with Chris Fontes about his career journey in hemp, from initiating Hemp Exchange in 2018 to navigating challenges and market shifts. His innovations led him to pioneer hemp-derived Delta 9 edibles and later transition to the growing hemp beverage sector with High Spirits Beverages. Throughout the conversation, they stress clear distinctions in the cannabis industry, particularly the 0.3% Delta 9 THC threshold distinguishing hemp from marijuana. They advocate for consumer access to cannabis products, emphasizing safety and proper regulations over prohibitions. 

    Shayda and Chris delve into the gray areas of hemp laws, the balance industry pioneers must strike, and the future potential of cannabinoids, notably Type 2 cannabis. Chris underscores the synergy between CBD and THC and the necessity for informed discussions in the industry, emphasizing consumer safety and product efficacy.   

    [00:00 - 10:02] From Stabilizing Hemp Supply Chains to Revolutionizing Edibles 

    [10:03 - 28:38] Beyond 0.3% Delta 9 THC: A Dive into Hemp, Marijuana, and Industry Semantics

    [28:39 - 40:05] Pushing Legal Boundaries and Insights on the Hemp and Cannabis Industry's Legal Challenges and Ethical Responsibilities

    [40:06 - 52:23] What About the Future of Cannabis? Legalization, Consolidation, and Consumer Safety

    [52:24 - 1:11:05] From Beverage Packaging to the Rise of Type 2 Cannabis: Chris Shares His Vision for the Industry 

    Chris Fontes is the founder and CEO of Trojan Horse Cannabis, a company that creates high-quality products from Delta 9 THC, which everyone can enjoy. He desires to educate people about hemp and deliver an unforgettable experience for customers.

    He is passionate about helping the cannabis industry return to what it used to be. He also wants people to be educated, exposed, and have the opportunity to see the difference and know that there are other options for them to choose from.

    LinkedIn: https://www.linkedin.com/in/chrisfontes/

    Website: https://trojanhorsecannabis.com/author/cfontes/ 

    Instagram: https://www.instagram.com/trojan_horse_cannabis

    Facebook: https://www.facebook.com/trojanhorsecbd/ 

    🎧 New episodes *every Monday*

    📢 Discussing the business of taking cannabis packaged goods to market

    ⌨️ TOBEBLUNTPOD.com

    🌎 To Be Blunt is a top 5% most shared global podcast 

    💚 Made and Hosted by @THESHAYDATORABI

    💌 Slide into the DM's @TOBEBLUNTPOD

    🌱 Sponsored by @RESTARTCBD

    Love this episode? 👍🏼

    ⭐️⭐️⭐️⭐️⭐️

    Leave a 5-star review on Apple podcast or Spotify

    And forward to a friend! ⏩



    Get full access to To Be Blunt at tobebluntpod.substack.com/subscribe
    Show more Show less
    1 hr and 12 mins

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